Exclusive: Inside Coinbase’s Institutional Crypto Strategy
Exclusive: Inside Coinbase’s Institutional Crypto Strategy
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Consider Coinbase (COIN) as a core infrastructure investment, positioned to become the foundational "picks and shovels" provider for institutional crypto adoption. A major upcoming catalyst is the launch of US-regulated perpetual futures for Bitcoin (BTC) and Ethereum (ETH) on July 21st. This event is expected to significantly boost trading volumes for Coinbase and could drive new institutional demand and positive price action for BTC and ETH. The introduction of these regulated derivatives is seen as a key step in the maturation of the crypto market. For a potential "alt season," investors should monitor for the future expansion of these futures contracts to include altcoins, which is viewed as the primary trigger for a broad-based rally.

Detailed Analysis

Coinbase (COIN)

  • The discussion frames Coinbase not just as an exchange for retail users, but as a foundational institutional platform for the entire crypto ecosystem. Brett Tejpaul, co-head of institutional, refers to this as "Crypto as a Service."
  • Their institutional clients include the world's largest hedge funds, asset managers, banks, and even sovereign wealth funds.
    • 40% of the world's largest hedge funds are onboarded with Coinbase.
    • Coinbase was chosen as the custodian for 8 out of the 11 new US Bitcoin ETFs, holding 81% of all ETF assets.
    • They have secured their first GSIB (Global Systemically Important Bank) as a custody client, a partnership that was four years in the making.
  • The company is expanding its services beyond simple trading to become the underlying "rails" for finance.
    • They offer custody as a service, wallets as a service, and trading as a service, which powers platforms like PayPal, Webull, and eToro.
    • The acquisition of Deribit, the world's largest crypto options exchange (80% market share), is a massive strategic move to complete their derivatives offering.
    • Coinbase is launching US-regulated perpetual futures (perps) for Bitcoin and Ethereum on July 21st, which is expected to be a hugely popular product for US institutions.
  • The asset management arm is launching new products, including a Bitcoin yield product and the Coin50 index, to cater to institutional demand for more sophisticated investment options.

Takeaways

  • Bullish Sentiment: The conversation is overwhelmingly bullish on Coinbase's strategic position. The company is moving from being a simple venue to the core infrastructure provider for institutional crypto adoption.
  • Investment Thesis: An investment in COIN is a bet on the "picks and shovels" of the crypto economy. As more institutions, banks, and corporations enter the space, they are likely to use Coinbase's established and regulated platform rather than building their own, driving revenue for Coinbase's "Crypto as a Service" and Prime Brokerage divisions.
  • Catalysts to Watch:
    • The launch of US perpetual futures on July 21st. Success here could significantly boost trading volumes and revenue.
    • The integration of Deribit and the growth of the options market.
    • Announcements of new large-scale partnerships with banks or wealth platforms using their "Crypto as a Service" infrastructure.

Bitcoin (BTC) & Ethereum (ETH)

  • The initial wave of institutional capital was primarily focused on buying and holding Bitcoin and Ethereum. The sentiment is that for many, "people actually just want Bitcoin."
  • A major upcoming development is the launch of regulated perpetual futures (perps) in the US market, starting with BTC and ETH on July 21st.
  • A macro trader cited in the podcast believes that US-based perps will become the number one crypto product by far, providing a capital-efficient way for hedge funds and other institutions to get exposure.
  • There is strong demand for yield-generating products. Coinbase Asset Management is launching a Bitcoin yield product to meet this demand, which is also evidenced by the popularity of "crypto treasuries" that perform similar strategies.

Takeaways

  • Bullish Sentiment: The institutional demand for BTC and ETH remains robust. The introduction of new, regulated, and capital-efficient products like perps is expected to bring even more institutional capital into the market.
  • Actionable Insight: The launch of US-regulated perps on July 21st is a key date to watch. Increased accessibility and liquidity from these products could be a positive driver for the price of BTC and ETH.
  • Investment Theme: The discussion highlights a shift from simple "buy and hold" to more complex strategies involving yield and derivatives, signaling a maturation of the market. Investors can look for products that offer yield on their BTC holdings as this theme grows.

Altcoins & "Alt Season"

  • The podcast presents a clear thesis for what might trigger the next "alt season" (a period where smaller cryptocurrencies outperform Bitcoin).
  • The key catalyst identified is the extension of perpetual futures (perps) trading in the US to include altcoins.
  • The theory, from a prominent macro trader, is that once BTC and ETH perps are established, the expansion of these highly liquid, capital-efficient contracts to other tokens will be the "marker for the revival of alt liquidity and alt price action."
  • Another contributing factor is the rise of "crypto treasuries" (public companies holding crypto) that are beginning to buy a wider range of assets beyond just Bitcoin, creating demand across the board.

Takeaways

  • Conditional Bullish Sentiment: The outlook for altcoins is bullish but dependent on a specific future event.
  • Catalyst to Watch: Investors should monitor regulatory news and exchange announcements regarding the launch of perpetual futures for altcoins in the US market. This is presented as the potential starting gun for a broad-based altcoin rally.
  • Strategy: This suggests that the current market is focused on major assets like BTC and ETH, but a significant shift could occur once the derivatives market for altcoins opens up to US institutions.

Stablecoins (USDC)

  • Stablecoins are framed as the "second wave" of institutional adoption, focusing on the technology and payments use case rather than speculative investment.
  • The potential market is described as enormous, with one guest from a major bank noting they settle $9 trillion per day, dwarfing the current crypto market. The idea is to capture a piece of this flow with more efficient stablecoin rails.
  • The "stablecoin wars are on," meaning there is intense competition to become the dominant stablecoin for payments and settlement.
  • Coinbase has a direct interest in the success of USDC through a revenue-sharing partnership with its issuer, Circle. While they are rooting for USDC, they acknowledge that the market will ultimately decide the winner.

Takeaways

  • Major Growth Theme: The use of stablecoins for global payments and settlement is one of the largest potential growth areas in the entire digital asset space.
  • Ecosystem Play: While investing directly in a stablecoin isn't a growth strategy, the "winner" of the stablecoin wars will generate massive value for its issuer and key partners. Coinbase's partnership with Circle for USDC positions it to benefit significantly from this trend.
  • Insight: This is less about a direct investment and more about understanding the immense underlying value being built in the crypto ecosystem's plumbing, which supports the valuation of infrastructure plays like Coinbase (COIN).

Real World Assets (RWA) & Tokenization

  • Tokenization of real-world assets is discussed as a major long-term theme, but it is "not yet the big thing."
  • Currently, there's a mismatch in interest. Private equity firms like Apollo are keen to tokenize their funds to access retail investors, but it's unclear if retail investors want a tokenized version of a traditional, lower-return asset.
  • A forward-looking thesis is presented: the real breakthrough could be when major corporations tokenize specific parts of their business.
    • Example: Alphabet (GOOGL) could tokenize its "other cool lab stuff" separately from its main ad business. This would allow the company to efficiently raise capital for specific ventures and give investors targeted exposure without having to spin off the division.

Takeaways

  • Long-Term Vision: RWA is a powerful narrative, but practical, large-scale application is likely still years away. It is not an immediate investment catalyst.
  • Future Opportunity: The most exciting application of tokenization may not be bringing existing assets on-chain, but creating entirely new ways for companies to structure themselves and raise capital. Keep an eye on major corporations experimenting with this technology for their balance sheets.
  • Investment Angle: The primary way to invest in this theme today is through the infrastructure platforms like Coinbase that are building the "Crypto as a Service" offerings to enable future tokenization.

Axelar (AXL)

  • This was mentioned in a sponsor read.
  • Axelar is positioned as the connectivity layer linking different blockchains and traditional financial institutions. It focuses on interoperability.
  • It is backed by prominent venture firms, including Dragonfly, Polychain, Coinbase Ventures, and Binance Labs.
  • Global financial giants like Deutsche Bank, MasterCard, Apollo Global, and JPMorgan are mentioned as building on Axelar's network.

Takeaways

  • Infrastructure Play: AXL is an investment in the "interoperability" theme, which posits that value will need to move seamlessly between different blockchains and the traditional financial world.
  • High-Profile Backers: The mention of backing from top-tier VCs and usage by major global banks provides a degree of validation for the project's potential. This could be a starting point for further research for investors interested in crypto infrastructure projects.

VeChain (VET)

  • This was mentioned in a sponsor read.
  • VeChain is a long-standing blockchain (launched in 2015) focused on real-world utility and supply chain solutions.
  • It has a partnership with the global brand UFC.
  • The project is undergoing a "Renaissance," which is described as a fundamental rebuild of its core protocol to be faster and more flexible, aiming to drive mass adoption.

Takeaways

  • Real-World Utility Play: VET is an investment in the thesis that blockchains will be adopted for practical, non-financial use cases like supply chain management.
  • Turnaround Story: The "Renaissance" suggests the project is actively re-engineering itself for future growth. Investors might see this as a potential turnaround or renewed growth catalyst for a veteran project in the space.
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Video Description
🔥 *Get free access to Real Vision and get the tools, alpha, and community you need to superpower your financial future:* https://rvtv.io/3Y4t5Pw. Brett Tejpaul is here to break it down... Raoul Pal sits down with Brett Tejpaul, Head of Coinbase Institutional, to explore how the firm is quietly building the financial infrastructure of the future. From stablecoins and tokenization to institutional crypto adoption and derivatives, Tejpaul reveals how Coinbase is positioning itself at the heart of crypto's exponential growth. Recorded on July 10, 2025. 📣 This episode is brought to you by Figure, the platform to Earn and Borrow. Need liquidity without selling your crypto? Figure offers Crypto-Backed Loans, allowing you to borrow against your Bitcoin or Ethereum with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 9.9%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event. You can always see your BTC ownership in your FM account and verify holdings in your personal BTC vault onchain. Unlock your crypto’s potential today. Visit their app to apply for a Crypto Backed Loan today https://figuremarkets.onelink.me/Plnq/2uhuytay 📣 This episode is brought to you by Axelar, a decentralized network and development platform securely connecting the world’s blockchains and financial infrastructure. Its secure, programmable multichain product stack enables seamless interoperability across Web3, critical for the next wave of institutional-grade use cases. With backing from top-tier investors including Dragonfly, Polychain, Binance Labs, and Coinbase Ventures, Axelar is enabling the next generation of financial infrastructure: from multichain stablecoins to tokenized real-world assets (RWAs), built with security, compliance, and enterprise scale in mind. To learn more, visit https://realvision.com/axelar or follow on X @axelar. 📣 VeChain has been delivering real-world blockchain utility since 2015, long before the hype. From powering supply chains and carbon tracking to food safety and enterprise tools, its protocol is proven, scalable, and trusted. Now, it enters a new era: “VeChain Renaissance”, powered by the VeBetter ecosystem and an ambitious technical roadmap. With modular upgrades, performance boosts, and the introduction of VeBetterDAO, VeChain is embracing open participation, while keeping the enterprise-grade reliability it’s known for. The next phase has already landed: Stargate - VeChain’s new staking program. To read more, visit: https://www.stargate.vechain.org 📣 Bitwise has been all-in on crypto since 2017 and has more than 20 crypto-based products to help investors get the access they need. Bitwise manages the world’s largest crypto index fund, one of the top Bitcoin ETFs, and one of the largest institutional Ethereum staking solutions. Bitwise has over $10 billion in assets under management and over 100 people in the US and Europe to help manage everything from ETFs to private alpha strategies to SMAs for large investors. *Check out Bitwise at https://bitwiseinvestments.com and let them know that Real Vision mentioned them*. Carefully consider the extreme risks associated with crypto before investing. 📣 Ledn is the leading platform for Bitcoin-backed loans, offering a secure and transparent way to unlock liquidity without selling your Bitcoin. Since 2018, Ledn has issued over $9 billion in loans and has never lost a single satoshi of client assets—setting the gold standard for responsible lending in the crypto space. And, Ledn doesn’t just talk security—they prove it. Ledn offers Proof-of-Reserves reports, verified by a top accounting firm, every six months. Visit https://ledn.io to learn more. 📣 Arch Public: It’s a hedge fund in your pocket. Built for retail traders, designed to outperform Wall Street. Arch Public has released a groundbreaking algorithm for SUI on Kraken; turning volatility into extraordinary returns that include both cash yield and asset accumulation. Here are the raw numbers: CAGR 42% Cash Yield 97%. Try it for free at https://realvision.com/arch Timestamps: 00:00 Sponsors 04:18 Intro 05:45 Meet Brett Tejpaul (Coinbase Insto) 09:29 ETF Custody Dominance Stats 13:02 Stablecoin TAM & Payments 15:14 USDC Rev-Share & Market Choice 18:37 Crypto Treasury Access + Yield 24:22 BTC Yield Product Demand 36:07 TradFi Tokenization Motives 42:25 Stablecoin Rails for Corps 52:26 UAE Hub & MiCA Europe Strategy 58:42 Binance Minimal in True Insto Lane 1:01:52 Closing Thoughts Unlock the potential to showcase your brand to our global audience. Contact us at partnerships@realvision.com for advertising inquiries. Connect with me: Twitter (X): https://twitter.com/RaoulGMI Instagram: https://www.instagram.com/raoulgmi/ Get a FREE membership: https://rvtv.io/3Y4t5Pw Disclaimer: https://media.realvision.com/wp/20231004185303/Disclaimer-1.pdf. #coinbase #raoulpal #cryptocurrencynews
About Raoul Pal The Journey Man
Raoul Pal The Journey Man

Raoul Pal The Journey Man

By @raoulpaltjm

Join me on my journey through macro, crypto and the Exponential Age of technology. The world is changing faster than ever ...