Planet Money vs. the NBA’s tanking problem
Planet Money vs. the NBA’s tanking problem
64 days agoPlanet MoneyNPR
Podcast30 min 20 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Anticipate significant structural changes to the NBA draft system within the next few years as Commissioner Adam Silver seeks to eliminate "tanking" and protect broadcasting revenue. Investors should favor NWSL franchises in "glamour markets" like Los Angeles or Miami, as the league's new free-market model allows well-capitalized owners to bypass the draft and sign top talent directly. Monitor the PWHL as a primary case study for "The Gold Plan," where draft picks are earned through wins; success here could trigger a valuation-boosting adoption of this model in the NHL or NBA. Be cautious with small-market NBA teams, as a shift toward a "Draft Wheel" or free-market system would strip them of their primary method for acquiring superstar assets. Focus on sports organizations that prioritize "organizational capital," such as elite training facilities and coaching, as these assets will replace draft picks as the primary driver of franchise value.

Detailed Analysis

National Basketball Association (NBA)

The NBA is currently facing a "tanking" crisis where teams intentionally lose games to secure higher positions in the upcoming draft. This behavior is driven by the league's current incentive structure, which grants the worst-performing teams the highest statistical probability of landing a "superstar" player.

  • The Incentive Problem: Because a single superstar (e.g., LeBron James, Victor Wembanyama) has a disproportionate impact on a five-person basketball roster, teams view losing in the short term as a rational path to long-term championship success.
  • Current System: The NBA uses a weighted lottery. While it was recently adjusted in 2019 to flatten the odds (the worst team now has a 14% chance at the #1 pick instead of 25%), teams are still "bottoming out" to maximize those odds.
  • Commissioner's Stance: Commissioner Adam Silver has publicly acknowledged that the behavior is worse than in recent memory and stated the league is considering "every possible remedy" to align incentives.

Takeaways

  • Imminent Rule Changes: Investors and fans should expect significant structural changes to the NBA draft system within the next few years. The league is under pressure to protect its "product" (the games) for broadcasters and ticket holders.
  • Small Market Risk: Any move away from a reverse-order draft (like the "Draft Wheel") could disadvantage small-market teams that rely on the draft because they struggle to attract top-tier free agents compared to "glamour markets" like Los Angeles or Miami.
  • Valuation Impact: The "tanking" phenomenon suggests that the value of a top-tier NBA franchise is heavily tied to its ability to secure a single generational talent, making the draft the most critical "asset acquisition" event for the business.

Proposed Investment & Structural Models

The podcast highlights three radical alternatives to the current NBA draft system, each with different implications for team management and league parity.

1. The Draft Wheel

Proposed by Celtics executive Mike Zarin, this model assigns every team a predetermined draft position over a 30-year cycle.

  • Mechanism: Teams rotate through all 30 picks. In a 5-year span, a team might be guaranteed one top-6 pick, regardless of their win-loss record.
  • Insight: This completely "snaps the connection" between losing and being rewarded. It forces teams to try to win every year because losing provides zero draft benefit.

2. The Gold Plan

Named after Adam Gold and currently utilized by the Professional Women’s Hockey League (PWHL).

  • Mechanism: Teams begin "earning" draft points only after they are mathematically eliminated from the playoffs. The team that plays the best/wins the most games in the final stretch of the season gets the #1 pick.
  • Insight: This turns the end of the season into a "sprint for the top pick," keeping fans engaged and ensuring players are incentivized to win until the final buzzer.

3. The Free Market Model (Eliminating the Draft)

Adopted by the National Women’s Soccer League (NWSL) in 2024.

  • Mechanism: The draft is abolished. Incoming players are "free agents" who negotiate directly with teams within a salary cap framework.
  • Insight: This shifts the competition from "who can be the worst" to "who can provide the best environment." Teams must compete on facilities, coaching, and culture to attract talent.

Professional Women’s Hockey League (PWHL)

A new sports league (established 2023) that is using "The Gold Plan" to avoid the systemic issues seen in the NBA and NHL.

  • Innovation: By rewarding the "best of the bad teams," the league maintains the integrity of its games for fans and broadcasters throughout the entire season.
  • Risk Factor: The primary downside is that a "genuinely bad" team (one that isn't tanking but simply lacks talent) might struggle to ever improve if they cannot win enough games to earn a top pick.

Takeaways

  • Early-Stage Opportunity: As a young league, the PWHL is a "test lab" for sports incentives. Success here could lead to the adoption of the Gold Plan in much larger, multi-billion dollar leagues like the NBA or NHL.

National Women’s Soccer League (NWSL)

The NWSL has taken the most radical step in US sports by eliminating the entry draft entirely in 2024.

  • Player Autonomy: The move was driven by a desire for player autonomy, allowing athletes to choose markets based on personal safety, state laws, and club culture.
  • Market Dynamics: Without a draft, the "wealthiest owners who are the most dedicated" are likely to build powerhouse teams, potentially leading to less parity but higher quality "super-teams."

Takeaways

  • Shift in Team Value: In a no-draft world, the value of a sports franchise shifts from its "draft capital" to its "organizational capital" (facilities, coaching staff, and geographic location).
  • Investment Theme: This model favors "glamour market" franchises and well-capitalized owners who can outspend competitors on infrastructure to attract the best "free agent" rookies.
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Episode Description
What do we want from sports? The very best athletes competing as hard as they know how, putting all their effort and training and natural ability to the test against their opponents. But this time of year, that’s not the product the NBA is putting on the court. Instead, teams at the bottom of the league are competing … to lose, because it could help them get a top pick in next year’s draft. It’s called tanking — it’s bad for fans, and it’s bad for the league. Tanking has gotten especially egregious this year. Even NBA Adam Silver has called out teams for tanking. He recently announced that league bigwigs are considering “every possible remedy” to “align incentives.” Today on the show — Planet Money fixes the NBA’s tanking problem by … fixing the NBA draft. We get solutions from Hockey Hall of Famer Jayna Hefford, World Cup Champion Sam Mewis, and long-time NBA analyst Zach Lowe.  Handles for the NBA fans in the episode: thevoiceofevan, fullcourtblitz, ashleynevel, igotnxtpodcast, finesse.wes, basketballsavant, and mikedaddino__. Live event info and tickets here / Pre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+ Listen free: Apple Podcasts, Spotify, or the NPR app Facebook / Instagram / TikTok / Our weekly Newsletter This episode was hosted by Keith Romer and Erika Beras. It was produced by James Sneed with an assist from Sam Yellowhorse Kesler. It was edited by Jess Jiang and fact-checked by Sierra Juarez. Alex Goldmark is our executive producer. To manage podcast ad preferences, review the links below: See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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