
The falling cost of RFID technology, from 20 cents to just 4 cents per tag, is creating a significant growth opportunity in retail and logistics. Consider Uniqlo (FRCOY) as a direct beneficiary, which uses this tech to improve customer experience and operational efficiency. Investors should research manufacturers of RFID tags, readers, and software systems poised for wider market adoption. A separate opportunity exists in media companies capitalizing on newly available public domain IP like the original Nancy Drew and Betty Boop. Watch for smaller creative studios or merchandise producers using this free IP, as they may achieve higher profit margins by avoiding licensing fees.

By NPR
Wanna see a trick? Give us any topic and we can tie it back to the economy. At <em>Planet Money</em>, we explore the forces that shape our lives and bring you along for the ride. Don't just understand the economy – understand the world.<br><br><em>Wanna go deeper? <em>Subscribe to </em><em>Planet Money+ and get sponsor-free episodes of Planet Money, The Indicator, and Planet Money Summer School. Plus access to bonus content. It's a new way to support the show you love. Learn more at plus.npr.org/planetmoney</em><br></em>