REKT is launching an in-store promotion mid-January across 200 Giant Eagle stores, allowing customers to claim REKT tokens with drink purchases, which could significantly scale its "drink-to-earn" model. Despite being down 82% from highs, REKT was up 30% in 2023 and 400% from its November 2023 starting price, indicating strong underlying growth and potential for further expansion through its 13,000-retailer distribution network. The company aims to improve REKT token liquidity and accessibility in the coming weeks and months.