Brand Coins like $REKT (REKT Drinks) and $PENGU (Pudgy Penguins) are emerging as a new asset class, tokenizing brand equity and offering direct community ownership. Hivemind Capital, a long-term holder of $REKT, predicts these will go mainstream by 2026, driven by direct-to-consumer growth, partnerships, and revenue buyback commitments. Investors should consider the potential for legacy brands to acquire these on-chain brands, creating a new form of market-priced goodwill.