The post from OSF, CEO of RektDrinks, suggests a potential shift in their business model, hinting at the possibility of selling RektDrinks without a rewards program. This could imply a change in their customer acquisition or retention strategy, potentially impacting the valuation of their associated token, $REKT, if the market perceives this as a positive or negative development for sales volume and profitability. Investors in $REKT should monitor official announcements from RektDrinks for clarity on this potential strategic pivot and its implications for the token's utility and demand.