Why Tomatoes Are the Most Expensive They've Been in Four Decades
Why Tomatoes Are the Most Expensive They've Been in Four Decades
45 days agoOdd LotsBloomberg
Podcast54 min 55 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Investors should monitor major food distributors like Sysco (SYY) and United Natural Foods (UNFI), as they benefit from "rocket and feather" pricing where retail prices remain elevated even after wholesale costs drop. Look for margin expansion opportunities in grocery retailers that are successfully leveraging "headline inflation" to set higher price floors for fresh produce. The shift toward high-margin, branded "snacking" varieties makes proprietary seed and greenhouse companies like Mastronardi Produce attractive as they move away from volatile commodity crops. Be cautious of indoor farming and greenhouse investments during periods of high energy prices, as these operations are highly sensitive to fluctuations in natural gas and electricity. Finally, expect persistent price pressure on fresh goods due to rising logistics costs, specifically in "cold chain" trucking and "team drive" freight routes from the West Coast.

Detailed Analysis

Based on the Odd Lots podcast episode featuring Jacob Kremple, SVP of Procurement at Baldor Specialty Foods, here are the investment insights and market analysis regarding the tomato industry and broader food distribution sector.


Tomato Market Dynamics

The tomato market has recently experienced extreme price volatility, with retail prices hitting 40-year highs (approximately $2.69/lb).

  • Supply Shocks: Recent price spikes were driven primarily by weather events rather than long-term inflation. Two major freezes in Florida decimated 80% of the state's crop, removing roughly 26% of the total winter supply from the U.S. market.
  • Inelastic Demand: Produce demand is relatively inelastic in the short term; consumers and restaurants continue to buy even as prices spike, leading to rapid price escalations when supply drops.
  • Seasonality & Geography: During winter, the U.S. relies on Mexico for 70% of its tomatoes (a reversal from pre-NAFTA days when Florida provided 80%). This makes the U.S. food supply heavily dependent on Mexican trade stability and climate.

Takeaways

  • Short-term Volatility: Investors should view recent price spikes as "transitory" weather-related events rather than permanent shifts. Prices typically return to five-year averages quickly once new growing regions (like New Jersey or California) come online in summer.
  • Trade Policy Risk: The 17% anti-dumping tariff on Mexican tomatoes implemented in July 2023 has created a higher price floor and more market uncertainty compared to previous suspension agreements.

Food Distribution & Retail (Cisco, UNFI, Baldor)

The podcast highlights the differences between "broadliners" (like Cisco) and "highliners" (specialty distributors like Baldor).

  • "Rocket and Feather" Pricing: Retailers often exhibit "rocket and feather" pricing—raising prices quickly when wholesale costs rise but lowering them slowly ("like a feather") when costs drop.
  • Information Asymmetry: Professional chefs are "savvy buyers" who monitor USDA data and negotiate daily/weekly. General retail consumers are "informationally disadvantaged," allowing grocery stores to maintain higher margins even after wholesale prices stabilize.
  • Margin Stability: Despite rising tech and labor costs (for home delivery and "click and collect" services), large grocers maintain stable EBITDA margins (approx. 4%–7%) by monetizing customer data and selling it back to suppliers.

Takeaways

  • Sector Resilience: Food service distributors with "white glove" service and late-night ordering capabilities (like Baldor) have high "moats" due to the logistical complexity of servicing high-end urban restaurants.
  • Retailer Margin Expansion: Watch for grocery retailers to use "headline inflation" as cover to test new, higher price floors for produce, potentially leading to margin expansion in the produce aisle.

Agricultural Technology & Trends

Investment is shifting away from "commodity" produce toward high-margin, branded "snacking" varieties.

  • Greenhouse vs. Field: Mexico and Canada have seen massive investment in "shade houses" and "greenhouses." These facilities yield 3x to 4x more per acre than traditional fields and offer better climate control.
  • The "Snacking" Category: There is a massive shift toward "high-flavor" varieties (e.g., Flavor Bombs, Girl and Doug medleys). These are often cross-bred for sweetness and aesthetics rather than durability.
  • Input Costs: Fertilizer and energy remain significant risks. While many large growers "pre-buy" fertilizer, the next contracting cycle (late summer/fall) will likely see these higher costs baked into future contracts.

Takeaways

  • Seed Innovation: Companies like Mastronardi Produce (Sunset) are leading in R&D. The value in the tomato market is moving toward proprietary seed genetics and branded produce that can command premium prices.
  • Energy Sensitivity: Greenhouse-grown produce is highly sensitive to natural gas and electricity prices. Investors in indoor farming should monitor energy trends as a primary risk factor for profitability.

Logistics & Freight

The cost of moving food is a major component of the final price, often overlooked by consumers.

  • Trucking Spikes: Freight costs for "team drives" (two drivers) from the West Coast to the East Coast have spiked from $10,000–$11,000 to as high as $17,000 per truck recently.
  • Cold Chain Complexity: Maintaining different temperatures (33°F for berries/meat vs. 50°F for tomatoes) on the same truck is a significant operational hurdle that adds to the cost of specialty distribution.

Takeaways

  • Logistics Costs: High diesel prices and a shrinking supply of drivers (partly due to border/immigration crackdowns affecting Mexico-U.S. routes) act as a persistent inflationary pressure on fresh produce, regardless of crop yields.
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Episode Description
In April, the price of tomatoes was around $2.69 per pound — the highest seen in some four decades. And tomatoes aren't the only food getting more expensive. From cauliflower to lettuce, fresh produce is spiking all over the place. So what's driving the price spike? And what can tomatoes teach us teach about America's political economy including changes in trade and tariffs? Our guest today is Jacob Krempel, senior vice president of procurement and merchandising at the wholesale food distributor Baldor, and an expert in securing fresh produce. We talk to him about where America's tomato supply actually comes from, why consumers are paying more and more, how restaurants navigate price fluctuations, and the influx of novel new tomato varieties. Read more: The Recipe for a Power Restaurant Has Changed The Latest Snack Innovations Are Basically Just Creamsicles and Chex Mix Only Bloomberg - Business News, Stock Markets, Finance, Breaking & World News subscribers can get the Odd Lots newsletter in their inbox each week, plus unlimited access to the site and app. Subscribe at  bloomberg.com/subscriptions/oddlots Subscribe to the Odd Lots Newsletter Join the conversation: discord.gg/oddlots See omnystudio.com/listener for privacy information.
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