AI Agents Are Already Changing the Price of Goods
AI Agents Are Already Changing the Price of Goods
1 hour ago•Odd Lots•Bloomberg
Podcast50 min 29 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

The episode offers no high-conviction buy or sell calls, price targets, or near-term catalysts; treat CART, UBER, and DASH as watchlist names and monitor whether pricing practices trigger customer backlash or regulatory scrutiny. Track KR for the contribution of data monetization to profits, while watching for privacy and fairness concerns that could threaten trust. For AMZN and WMT, watch whether AI shopping agents actually shift purchases and create measurable customer value before treating agentic commerce as an investment catalyst.

Detailed Analysis

AI-Powered Pricing and Agentic Commerce

  • The episode describes a shift from fixed, public prices toward algorithmic, dynamic, and personalized pricing. Companies use data and experiments to optimize prices, while AI shopping agents may negotiate or shop on behalf of consumers.
  • The guest argued that these tools can weaken price comparison and competition. She also cited studies in which AI agents returned sponsored or more expensive options even when instructed to find the cheapest choice.
  • The hosts raised the possibility of an AI arms race: consumers and sellers may both pay AI providers for increasingly capable agents, without necessarily achieving lower prices or better outcomes.
  • Sentiment: A potentially large market for AI and pricing technology, but with uncertain consumer benefits and possible legal, trust, and competition concerns.
  • Takeaways
    • Track companies that sell AI, pricing, and commerce tools, but distinguish genuine customer value from spending driven by an arms race.
    • The discussion offered no stock valuations, price targets, or explicit buy/sell recommendations.

Instacart (CART)

  • A study discussed on the episode had 400 shoppers compare identical grocery orders at the same store and time. The guest said 75% of items had different prices across shoppers, with differences as large as 23%.
  • The guest estimated that some households could pay as much as $1,200 more per year based on Instacart’s estimate of annual grocery spending. She said the price differences appeared to result from A/B testing; Instacart reportedly characterized the prices as randomly assigned.
  • Instacart acquired pricing-experiment company Eversight in 2022, which the guest said helped motivate the research.
  • Sentiment: Mixed. Pricing experimentation may help optimize the platform, but the reported findings raise consumer-trust and reputational concerns.
  • Takeaways
    • For investors, monitor how pricing practices affect customer retention, public perception, and regulatory scrutiny.
    • For shoppers, compare prices across retailers and platforms rather than assuming the same item has the same price for everyone.

Uber (UBER) and DoorDash (DASH)

  • The guest described experiments in which Uber offered different fares to riders taking the same trip at the same time, and different pay to drivers selecting the same ride.
  • She argued that Uber’s system may be getting better at estimating the maximum a rider will pay and the minimum a driver will accept. Uber has also defended surge pricing as a way to attract drivers when demand is high.
  • DoorDash patents reviewed by the guest described a multi-factor “agitation index” that could use signals such as battery life and scrolling behavior to influence promotions or menu ordering. She said DoorDash later withdrew the patent.
  • Sentiment: The episode presents sophisticated pricing as a potential source of revenue optimization, but also as a risk to consumer and worker trust.
  • Takeaways
    • Monitor whether these companies can balance pricing optimization with customer and driver satisfaction.
    • The episode did not establish that the cited pricing practices have produced a specific financial impact on either company.

Kroger (KR)

  • The guest said 30% of Kroger’s net operating income comes from its “Alternative Profits” business, which includes selling data. She also said 95% of Kroger transactions are linked to loyalty cards.
  • The discussion framed customer data as a meaningful business asset, while noting that data-driven pricing and profiling can raise fairness and privacy concerns.
  • Sentiment: Potentially favorable for monetizing data, but accompanied by consumer-trust and regulatory questions.
  • Takeaways
    • Consider data monetization as part of Kroger’s business model, while watching for scrutiny of how customer data is used and shared.
    • The episode did not provide a valuation or say whether the data business is growing.

Amazon (AMZN) and Walmart (WMT)

  • The episode discussed a possible shift toward agentic commerce, in which AI assistants search and purchase products for users.
  • Amazon was said to be blocking the Muse shopping agent, while Walmart was reportedly building infrastructure that could let customers authorize agents to shop on its platform.
  • The guest suggested that agents could make comparison shopping easier and potentially challenge Amazon’s position. The hosts also noted that retailers may lose valuable customer data when purchases happen through an outside agent.
  • Sentiment: Uncertain and strategic. AI agents could create a new route to market, but platforms face trade-offs around customer data, control, and liability.
  • Takeaways
    • Watch how each retailer handles third-party agents and whether customers actually shift purchases to agent-led shopping.
    • The episode highlighted unresolved questions about responsibility when an agent makes an unwanted purchase or causes harm.

McDonald’s (MCD), RealPage, and Calibrate

  • The guest said McDonald’s uses pricing tools to recommend prices to franchisees and argued that those tools may discourage franchisees from competing on price.
  • She cited RealPage as an example of software allegedly helping landlords align prices, and said a class action alleged rents could be as much as 25% higher than in a competitive market.
  • She also cited Calibrate, a gas-station pricing technology facing scrutiny and a California class action. The alleged effect cited was prices up to 30 cents per gallon higher.
  • Sentiment: Pricing software may support revenue management, but the discussion emphasized possible antitrust and litigation exposure where tools reduce competition.
  • Takeaways
    • Investors in companies using or selling pricing software should monitor whether regulators or courts view the tools as facilitating coordination.
    • The figures for RealPage and Calibrate were allegations or estimates described in the episode, not findings of a final legal judgment.

Expedia Group (EXPE), StubHub, and Ticketmaster

  • The guest cited Expedia as an example of location-based pricing: she said the same Manhattan hotel room had been found at a higher price when accessed from the Bay Area, where users might be perceived as more affluent.
  • In a ticket-shopping experiment described on the show, StubHub ticket prices were constant, but fees varied by as much as $60 among shoppers seeking the same seat. The guest said fee differences dropped substantially in incognito mode; StubHub reportedly said the variation reflected A/B testing, not personalized pricing.
  • The episode also noted that Ticketmaster introduced dynamic pricing in 2011. No specific investment thesis about its current performance was discussed.
  • Sentiment: The episode focused on consumer pricing concerns rather than company earnings or stock performance.
  • Takeaways
    • For investors, watch whether personalized or experimental pricing attracts regulatory attention or damages customer trust.
    • For consumers, compare total costs—including fees—and consider checking prices in a private browsing session.

Meta Platforms (META), OpenAI, Anthropic, and AI Agents

  • The hosts suggested that AI providers could be among the main beneficiaries if both buyers and sellers pay for agents to compete in commerce.
  • The discussion also warned that this could become an expensive arms race that adds costs without improving outcomes. The guest argued that agents presented as personal assistants should work in users’ interests and raised the idea of fiduciary-like duties.
  • Sentiment: Potential commercial opportunity, but the episode highlighted uncertainty about trust, sponsorship, liability, and whether agents will genuinely act for users.
  • Takeaways
    • Assess AI commerce businesses by whether their agents deliver verifiable savings or useful services—not merely by adoption or transaction volume.
    • The episode named these providers but did not offer company-specific financial forecasts or recommendations.

SpaceX (Private Company)

  • A Bloomberg Tech Minute segment said SpaceX employees may receive the right to buy shares or restricted stock units that vest over time.
  • SpaceX was described as a demanding workplace, with job ads requiring willingness to work extended hours and weekends. Employee equity was presented as one perk.
  • Sentiment: The segment mentioned employee equity, but did not discuss a public offering, valuation, or a general investment opportunity.
  • Takeaways
    • SpaceX is not publicly traded, so the employee equity described is not an ordinary public-market investment.
    • The transcript provided no terms for employee shares or a timeline for public-market access.

Airlines and Dynamic Pricing

  • The guest described airlines as early adopters of dynamic pricing, partly because seats are a limited resource and the industry needed new pricing systems after deregulation.
  • The episode presented dynamic pricing as potentially useful for allocating scarce capacity, while also noting that consumers may face less predictable prices.
  • Sentiment: A long-established revenue-management practice, with no specific airline stock recommendation.
  • Takeaways
    • Treat dynamic pricing as a sector-wide business practice rather than a company-specific catalyst; the episode provided no airline tickers, price targets, or investment recommendations.
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Episode Description
It's obvious that things are getting more expensive, and there are plenty of reasons behind the surge in prices — whether it's wars or inflation or companies padding their profit margins. But with the release of AI agents like Meta's Muse, tech companies are promising consumers that agents will start saving them tons of money by finding the best deals. According to today's guest, Lindsay Owens, the history of price gouging does not bode well for claims that things might get cheaper because of new technology, and research conducted by her think tank Groundwork Collaborative shows that a number of consumer facing agents end up serving customers more expensive items after learning more about their financial situation. Her new book Gouged: The End of a Fair Price — and What That Means for Your Wallet gets into the history of how companies got away with charging more for their goods, through means like data collection and surveillance. Today we talk to Owens about how AI agents are already changing the idea of a fair price, all the pre-AI ways that companies price gouged, and her new book. Read more: Uber Wins Bid to Dismiss £250 Million Black Cab Driver Suit Ryanair CEO Predicts Historic Jump in Air Fares Next Year Only Bloomberg - Business News, Stock Markets, Finance, Breaking & World News subscribers can get the Odd Lots newsletter in their inbox each week, plus unlimited access to the site and app. Subscribe at  bloomberg.com/subscriptions/oddlots Subscribe to the Odd Lots Newsletter Join the conversation: discord.gg/oddlots See omnystudio.com/listener for privacy information.
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