How to find and exploit the "glitch" that can make any business take off
How to find and exploit the "glitch" that can make any business take off
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights
  • Treat Angel Studios as a watchlist idea, not a clear buy: its paid Guild model is differentiated, but the cited $50 million EBITDA loss and high member-acquisition costs raise questions about profitability.
  • Before investing, verify the company’s ticker, valuation, and latest financials; none are provided here, and the membership model must prove it can cover marketing and operating costs.
  • Consider AI-enabled shopping and lower-cost customer acquisition as themes to monitor, but the insights identify no specific public-company beneficiary or actionable timeframe.
Detailed Analysis

Angel Studios (ticker not stated)

  • The hosts describe Angel Studios as publicly traded, but no ticker or exchange is given.
  • The business is built around a membership community: roughly 3 million Angel Guild members pay about $12–$20 per month, vote on films, and receive movie tickets. The speaker says members have paid $300 million to filmmakers.
  • The speaker presents Angel as a growing studio with strong box-office performance among independent studios. However, the host cites a $50 million EBITDA loss in the prior year, and the speaker acknowledges that acquiring members is expensive and marketing is a major cost.
  • The speaker says Hollywood has a cost problem, and describes the film business as a “knife fight.” Angel’s model also relies on some members not using all the tickets they are entitled to (“breakage”).

Takeaways

  • The discussion is bullish on Angel’s differentiated membership and community model, but the cited operating loss and member-acquisition costs are important counterpoints.
  • For anyone evaluating the company, examine whether membership revenue and film profits can eventually cover marketing and operating costs. The transcript provides no ticker, valuation, current financial statements, or price target.

Film crowdfunding and The Chosen

  • The speaker describes raising $11 million from 17,000 people to fund The Chosen, after spending about $800,000 on advertising to promote the fundraising campaign.
  • The transcript says Angel members participate in supporting and evaluating projects, and that filmmakers receive 50% of profits while Angel uses its share to build the Guild. It does not explain the terms, ownership rights, or expected returns for the original contributors to The Chosen.
  • As another example of film economics, Sound of Freedom reportedly cost $14 million to make and $40 million to market, and earned $250 million worldwide at the box office. The speaker notes that theaters take a substantial share of box-office revenue.

Takeaways

  • Crowdfunding can demonstrate audience demand and help finance a project, but the transcript does not establish that the Chosen fundraising offer—or any current film campaign—is available to investors on comparable terms.
  • Film returns can depend heavily on marketing spending, distribution arrangements, and the share retained by theaters. The large Sound of Freedom result is presented as a hit, not as a typical outcome.

Niche streaming and community-based entertainment

  • Crunchyroll is cited as a large anime-focused service with about 20 million subscribers, illustrating the potential scale of a focused entertainment niche.
  • A24 is described as having built a strong community around its brand.
  • Angel’s strategy similarly focuses on a values-oriented audience and member participation rather than trying to serve every viewer.

Takeaways

  • The discussion supports the potential of focused audiences and paid communities as entertainment business models. Subscriber totals alone do not establish profitability: the transcript gives no detailed revenue, costs, or valuation for Crunchyroll or A24.
  • These are business-model examples, not explicit stock recommendations. The transcript does not provide investment terms or a ticker for either company.

AI-enabled commerce and marketing distribution

  • The speaker identifies agentic shopping—AI systems purchasing products through direct connections to businesses—as a potential marketing opportunity. The example involves shoppers asking GrokBot to arrange groceries and businesses making their systems accessible through APIs.
  • The speaker also describes using AI coding tools and internal “harnesses” to build prototypes and test movie trailers. He argues that AI could make workers more productive and lead companies to expand what they do.
  • In marketing, the speaker emphasizes finding underused channels and audience “glitches.” He says early YouTube ads for AuraBrush cost less than a penny per view, but also notes that advertising costs later climbed.

Takeaways

  • The actionable theme is to watch for new distribution channels and tools that lower customer-acquisition friction, including AI-assisted shopping. The transcript does not identify a specific publicly traded company as a direct beneficiary or provide a timeline.
  • The YouTube example is historical: unusually cheap advertising can create an early advantage, but costs may rise as a channel becomes more competitive.

Other company and platform mentions

  • Tesla is mentioned as the setting for the speaker’s example of using GrokBot while driving; no view on Tesla stock is offered.
  • YouTube, Google, Facebook, TikTok, Instagram, Amazon, Netflix, Disney, Paramount, Lionsgate, MGM+, and Starz are mentioned in advertising, distribution, or studio comparisons. The transcript does not provide investment analysis, valuations, or recommendations for these companies.
  • No cryptocurrency, stock ticker, price target, or explicit buy/sell recommendation is mentioned.
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Video Description
*$1M Attention Guide: 15+ ways to get eyeballs on what you're building* https://clickhubspot.com/bvo9 Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon ) about finding and exploiting glitches. — Show Notes: (0:00) I helped a dentist create one of the greatest marketing campaigns (8:35) How to find the glitch in the system (11:10) Go for your own problems (13:25) Where is the attention going? (16:10) ANGEL (19:15) 19-minute ad experiment (25:30) The genius moment behind Squatty Potty, Poo-Pourri (26:55) Poo-Pourri ad (27:25) How to craft a $100M ad (28:55) Use comedians (35:55) Warm up the algorithm (39:35) Super Bowl stunts (41:10) PG-13 content for the masses (44:45) Base hits vs. home runs (45:10) The economics of the movie business (47:05) “I’ve never met a billionaire who doesn’t want to make movies” (49:55) The brutality of Hollywood (54:10) Having a personal vibe coder (1:00:05) Advice to my younger self — Links: • Angel Studios — angel.com • Poo-Pourri — poopourri.com • Squatty Potty — squattypotty.com • Purple — purple.com • A24 — a24films.com — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
About My First Million
My First Million

My First Million

By @myfirstmillionpod

two guys, talking about business. we've done it (sold our companies), and now we talk about new ideas, opportunities, and investments. hosted by Shaan Puri & Sam Parr -- produced by Hubspot. sometimes we bring on guests ranging from billionaires to stay at home moms who've got side hustles that are bringing in $10k a month. we like to have fun, and talk about business stuff.