The news that Swift is working with Consensys on a blockchain prototype for cross-border payments, supported by over 30 financial institutions, signals traditional finance's move into blockchain. However, the author suggests this initiative might be slow and less impactful than emerging "net new giants" like Tether, which are already building 10x better, direct, low-cost, 24/7 crypto payment solutions. Investors should monitor the progress of both traditional blockchain integrations and the growth of established crypto payment platforms for potential long-term opportunities.