We Stepped Inside a Memory from 2005 (Apple SHARP Gaussian Splats)
We Stepped Inside a Memory from 2005 (Apple SHARP Gaussian Splats)
Podcast29 min 15 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Consider Apple (AAPL) as a long-term leader in the next computing platform, spatial computing, due to its new Apple Sharp AI model. This technology creates a powerful ecosystem with its iPhone and Vision Pro hardware that competitors may struggle to replicate. The ability to create photorealistic 3D scenes in seconds is set to disrupt the gaming and entertainment industries, creating a significant new market for Apple. While competitors like Meta (META) are also in the race, Apple is positioned as the current technology leader with a superior integrated experience. An investment in AAPL is a bet on its strategy to define and dominate this emerging high-growth sector.

Detailed Analysis

Apple (AAPL)

  • Apple is presented as a leader in the emerging field of spatial computing and 3D imagery with the release of its new open-source AI model, Apple Sharp.
  • This model enables the creation of "splats," which are lightweight, photorealistic 3D scenes generated from 2D photos or videos. This technology is described as revolutionary.
  • The creation process is incredibly fast and efficient, with a demo in the podcast showing a 3D scene being rendered in just 15 seconds on a MacBook Pro at no cost and with minimal energy use.
  • Apple's hardware, specifically the iPhone and the Apple Vision Pro, is positioned to dominate this new space.
    • The iPhone's camera system, with its dual lenses and LiDAR scanner, is described as having all the tools "built in to create the highest fidelity splats possible."
    • The Apple Vision Pro is the primary device for experiencing these immersive 3D memories and environments. While it gets "a lot of hate" for being expensive ($3,500) and bulky, the hosts describe it as an "early prototype for what the future of this compute will look like."
  • The sentiment is that Apple is "furthest along this path" in creating the next major computing platform, even ahead of companies like Meta whose name is synonymous with the metaverse.

Takeaways

  • Investors should view Apple not just as a smartphone company, but as a key innovator in the next generation of computing (spatial computing).
  • The synergy between their hardware (iPhone, Vision Pro) and new software (Apple Sharp) creates a powerful, integrated ecosystem that competitors may struggle to replicate.
  • While the Vision Pro is currently a niche, high-cost product, it signals Apple's long-term strategy. Future iterations, especially a rumored glasses form factor, could unlock a massive consumer market.
  • Apple's move to open-source the Apple Sharp model is a significant strategic decision, encouraging widespread developer adoption and accelerating the growth of the entire ecosystem, which ultimately benefits Apple's hardware platforms.

Meta (META), Google (GOOGL), & Other Tech Giants

  • The podcast frames the development of spatial computing as a race between major tech companies, including Meta, Google, Microsoft (MSFT), and Amazon (AMZN).
  • Meta is mentioned for its work on AR glasses and for creating a "splat" of a popular YouTuber's studio. However, the hosts are critical of their current product quality.
    • Their glasses are described as "cheap" but offering a "terrible experience" compared to Apple's high-fidelity approach.
    • The hosts suggest Apple is doing a better job of building the "metaverse" than Meta itself.
  • Google is also in the race, with a "Google Glass 2.0" reportedly coming next year. Their current offerings are also implied to be a poor experience.
  • Microsoft's HoloLens and a potential Amazon device are mentioned, indicating this is a crowded and competitive field.
  • The ideal future product is described as a convergence of "Apple's quality with Meta's form factor" – a high-quality experience in a cheap, lightweight package.

Takeaways

  • The spatial computing and AR/VR hardware market is a battleground for "Big Tech." While Apple is portrayed as the current technology leader, Meta is a major competitor focused on an accessible form factor and price point.
  • An investment in Meta or Google in this space is a bet on their ability to close the quality gap with Apple while leveraging their scale.
  • Investors should monitor product releases from all these companies. The company that can successfully combine high performance, a sleek form factor (like glasses), and an affordable price will likely win the market.

Investment Theme: Entertainment & Gaming Disruption

  • The "splat" technology is positioned as a massive disruptive force for the entertainment and gaming industries due to its ability to slash costs and production time.
  • Hollywood:
    • Visual effects that currently cost tens of millions of dollars and take months or years to render could be generated in seconds for virtually no cost.
    • The podcast cites a specific scene from the Apple TV+ show Severance that cost $10 million, suggesting this expense could be nearly eliminated with splat technology.
    • This represents a significant threat to traditional VFX studios but a huge opportunity for production companies to create more ambitious visuals for less money.
  • Gaming:
    • This technology could "change gaming forever" by allowing for the creation of simulated realities based on real-world locations, updated in near real-time.
    • The hosts imagine a game like Grand Theft Auto (GTA) where the world is a dynamic, constantly evolving "splat" of a real city.
    • This could eliminate the long development cycles for games, with the podcast noting the 12-year wait for GTA 6. Companies that adopt this could release new content and sequels much faster.

Takeaways

  • Investors should be aware of the potential disruption in the media and entertainment sectors. Companies heavily reliant on traditional, costly VFX pipelines may be at risk.
  • Gaming companies that embrace this technology could gain a significant competitive advantage by building more immersive worlds and shortening development timelines, leading to more consistent revenue streams.
  • This creates an opportunity for new, innovative companies to emerge that are built entirely around this new, efficient content creation pipeline.
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Episode Description
Gaussian splatting is a groundbreaking technology that overlays past images onto current scenes for immersive 3D experiences.  We discuss its potential to transform Hollywood productions, reduce costs, and enhance gaming. Splatting could actually redefine our interactions with technology and memories. Straight out of Black Mirror. ------ 🌌 LIMITLESS HQ: LISTEN & FOLLOW HERE ⬇️ https://limitless.bankless.com/ https://x.com/LimitlessFT ------ TIMESTAMPS 0:00 Introduction to Splat Technology 6:59 Live Demo of Splatting 11:11 Usa Cases 19:40 Splat as a Bridge Between Realities 22:16 Merging Digital and Physical Worlds 25:38 The Future of Wearable Technology ------ RESOURCES Josh: https://x.com/JoshKale Ejaaz: https://x.com/cryptopunk7213 ------ Not financial or tax advice. See our investment disclosures here: https://www.bankless.com/disclosures⁠
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