Who ACTUALLY Makes Money In Crypto? (I Ranked Them)
Who ACTUALLY Makes Money In Crypto? (I Ranked Them)
8 hours agoJesse Eckel@jesseeckel2
YouTube18 min 46 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Hyperliquid (HYPE) offers premier value accrual in decentralized finance by directing 100% of its $734 million annualized revenue entirely into token buybacks and burns.

Value investors should consider PancakeSwap (CAKE), which uses $58 million of its annual revenue to buy back and burn tokens, effectively returning over 10% of its $483 million market cap each year.

For high-yield, aggressive growth plays, Pump.fun (PUMP) generates massive cash flows by returning approximately $307 million annually to token holders against a modest $1 billion market valuation.

Investors looking to gain exposure to the emerging Decentralized AI sector should target Venice AI (VVV), which pairs over $100 million in verified annualized revenue with an active $7.6 million token burn program.

Conversely, avoid tokens like World Liberty Financial (WLFI) and Collector Crypt (CARDS), as both protocols retain virtually all earnings without distributing cash flows or buyback support to token holders.

Detailed Analysis

Venice AI (VVV)

  • Venice AI operates as a model router that provides private access to artificial intelligence models.
    • The project has surpassed $100 million in annualized revenue.
    • Approximately $7.6 million (around 8% of annualized revenue) is allocated to buying back and burning the VVV token.

Takeaways

  • VVV demonstrates real protocol revenue and an active token burn mechanism, making it an AI-crypto project with actual cash generation rather than purely speculative metrics.

PancakeSwap (CAKE)

  • PancakeSwap has expanded its offerings beyond traditional decentralized exchange functions to include perpetuals, stock trading, and prediction markets.
    • The project generates over $100 million in annual revenue.
    • Approximately $58 million of that revenue goes directly toward buying back and burning CAKE tokens.
    • The token's current market cap sits at roughly $483 million.

Takeaways

  • CAKE offers substantial buyback support relative to its market valuation, returning over 10% of its market capitalization annually through token burns despite lagging in general price performance.

World Liberty Financial (WLFI)

  • World Liberty Financial is a high-profile, Trump-affiliated project featuring a stablecoin and decentralized finance integrations.
    • The project currently has a $1.9 billion market capitalization and generates roughly $136 million annually.
    • The platform retains approximately 95% ($129 million) of the revenue it generates, distributing almost none of it to WLFI holders.

Takeaways

  • Despite strong brand awareness and high gross revenue, the WLFI token suffers from weak value accrual because nearly all protocol earnings are retained by the team rather than returned to token holders.

Jupiter (JUP)

  • Jupiter continues to expand its decentralized exchange ecosystem, recently incorporating collectible trading features like Pokémon cards.
    • The platform brings in approximately $138 million in annual revenue.
    • Around $50 million of this revenue is distributed back to JUP token holders.

Takeaways

  • JUP pairs steady product innovation with meaningful revenue sharing, establishing a direct link between platform usage and holder value.

Collector Crypt (CARDS)

  • Collector Crypt is a gamified marketplace platform centered around opening and trading high-value collectible packs, such as rare Pokémon cards.
    • The project has a market cap of $71 million with a fully diluted valuation (FDV) of $346 million.
    • The platform keeps all generated revenue, providing $0 in direct income or token buybacks to CARDS holders.
    • Risk factors include a confusing user interface and the potential for newer competitors with better token economics to capture market share.

Takeaways

  • While the collectible lottery model demonstrates strong consumer demand, the CARDS token lacks direct value capture from platform earnings and faces competitive risks.

Pawns (PAWNS)

  • Pawns is a meme coin launch platform competing directly in the meme coin creation sector.
    • The project trades at a $21 million market cap with annualized fee projections of $234 million, actual annualized protocol revenue of $60 million, and $30 million in annualized token holder revenue.
    • Recent metrics show high 30-day revenue of $5 million, though 7-day revenue slowed to $678,000.
    • A primary risk is the sustainability of the revenue run-rate due to intense competition from established platforms and copycat projects.

Takeaways

  • PAWNS appears deeply undervalued based strictly on current token holder cash flows relative to its market cap, but investors must weigh the risk that its revenue might be short-lived due to platform churn.

Sky (SKY)

  • Sky (formerly MakerDAO) remains one of the few stablecoin protocols offering a directly investable ecosystem token.
    • The platform sits at a $1.3 billion market capitalization.
    • Annualized fees total approximately $408 million, generating $226 million in protocol revenue.
    • Approximately $72 million of annual revenue is channeled back to SKY holders.

Takeaways

  • SKY represents a mature DeFi blue-chip generating substantial stablecoin revenue, offering token holders consistent cash flow capture backed by an established moat.

Hyperliquid (HYPE)

  • Hyperliquid has established dominance as the premier decentralized perpetuals trading exchange.
    • The project trades at a $13 billion market cap with fees nearing $1 billion annually.
    • Protocol revenue stands at approximately $734 million annualized.
    • Hyperliquid directs 100% of its $734 million annual revenue toward buying back and burning tokens.

Takeaways

  • Hyperliquid serves as a benchmark for crypto value accrual, utilizing aggressive, 100% buyback-and-burn mechanics that directly align protocol growth with token scarcity.

Pump.fun (PUMP)

  • Pump.fun remains the primary liquidity hub for speculative meme coin launches.
    • The platform generates roughly $1 billion in annual fees and $458 million in annualized revenue.
    • Token holders receive approximately $307 million in annualized value against a roughly $1 billion valuation.
    • Key risk factors include mounting competition from new entrant launchpads attempting to undercut fees.

Takeaways

  • Pump.fun exhibits massive cash generation and high payouts to holders relative to its valuation, though long-term performance hinges on defending its network effects against emerging competitors.

Decentralized AI & Crypto AI (Investment Theme)

  • AI-focused crypto projects are positioned to be the primary narrative of the next major market expansion.
    • The sector combines general public interest in AI with crypto's speculative dynamics.
    • The broader industry is undergoing a consolidation phase, transitioning toward legitimate businesses with verifiable fee and revenue generation.

Takeaways

  • Long-term crypto upside is likely to be concentrated in protocols operating at the intersection of artificial intelligence and decentralized infrastructure, alongside platforms demonstrating transparent, real-world cash flows.
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Video Description
I rank the top projects that actually make real revenue in crypto. The result was surprising not only because of the projects I didn't expect to make the list but also because of the major projects that don't even register on the list. Some are making more than $100 million a year. Several are doing hundreds of millions. And a few are operating at billion dollar scale. But ranking them turned out to be much harder than I expected. Because in crypto, “revenue” can mean completely different things. A protocol might generate hundreds of millions in fees while keeping only a small percentage of it. A company might be enormously profitable without appearing on any crypto dashboard. And a project can build a fantastic business while its token captures almost none of the value. So I dug through the numbers and tried to answer one simple question: Who is actually making money in crypto? In this video we look at: • The biggest revenue-generating crypto businesses • Which projects are already making $100M+ annually • The surprising companies that barely appear on crypto dashboards • Revenue vs. fees vs. actual profit • Which crypto businesses have documented profitability • Why huge protocol activity doesn’t always mean huge revenue • How much value actually reaches token holders • The emerging crypto sectors quietly becoming real businesses • And the companies at the very top of the ranking Some of the names were obvious. Others genuinely surprised me. Keep in mind this is just my personal take and what i'm doing with my personal money, not investment advice. ----------- THE OBSIDIAN COUNCIL PREMIUM MEMBERSHIP 📝 The Obsidian Council Premium Membership Is CLOSED ❌ Join The Waitlist: https://theobsidiancouncil.myflodesk.com/waitlist ---------- THE NEVER DIE NEWSLETTER 🎉 Signup For The Never Die Weekly Newsletter: https://neverdie.club/ --------------------- AFFLIATE LINKS: 💻 Stoic Meta AI Strategy: https://stoic.ai/?ref=jesse 🔒 My Favorite Hardware Wallet: https://trezor.go2cloud.org/aff_c?offer_id=135&aff_id=32260&source=Youtube ------ SUBSCRIBE: Subscribe: https://www.youtube.com/c/jesseeckel2?sub_confirmation=1 OTHER PLACES I'M AT: 🐦 Twitter: https://twitter.com/Jesseeckel 🖥️ Farcaster: https://warpcast.com/jesseeckel -------- *IMPORTANT PLEASE READ: None of this is meant to be taken as any form of investment advice, it's just me sharing my journey to a million and taking about what I'm up to and the strategies and tactics I'm using to try to get there. I am almost always talking about tokens that I myself own and obviously have a bias toward seeing them appreciate in value. Do your own research always! I'm a normal guy who makes mistakes and has made plenty so far during this journey. So choosing to blindly copy what I'm doing isn't going to lead you to just making a ton of money. I've had investments where I've lost EVERYTHING. I don't just say do your own research as a legal covering but because you really need to do your own research and make your own call. If you don't understand what you're investing in you can lose A LOT of money! Especially in crypto which is super super risky. A lot of the projects I like to jump in are really small crypto projects which make them even more insane risky. Past performance doesn't mean the project will do the same thing in the future, no one can predict the future and what will happen next. I'm pretty passionate about this, I am by no means a professional investor. I'm on my journey to a million dollars, I don't even have the experience to have made a million dollars. All this is to share my journey because I believe there is value in watching me both succeed and fail. It's my story I'm sharing with all of you, DO YOUR OWN RESEARCH and don't just blindly copy me😄 Also all of this info might be accurate at the time of me recording and posting but in the future things could change. Especially in crypto things change fast, so just be aware of that. Thanks! I hold investments in the tokens I'm talking about unless I otherwise state I don't. Best just to assume that if I'm talking about it, I own it. My Disclosures: https://docs.google.com/document/d/1dyCYz1Cuw4Dte4DybGl1QJrbjRFEUAI9kCGb2FxjYOU/edit?tab=t.0 #Crypto #bitcoin
About Jesse Eckel
Jesse Eckel

Jesse Eckel

By @jesseeckel2

I full time invest in crypto and do research on the crypto markets. Sharing what I'm learning, the top projects I'm looking at, and the ...