Inside the Personal AI Assistant Growing 10% a Day | Instinct Founder
Inside the Personal AI Assistant Growing 10% a Day | Instinct Founder
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights
  • Treat AI agents and compute infrastructure as a long-term theme to research, but the discussion names no specific public-company trade or valuation; compute supply, cost, and demand remain uncertain.
  • Watch Amazon (AMZN), Shopify (SHOP), Uber (UBER), Lyft (LYFT), and DoorDash (DASH) for evidence that AI agents increase completed transactions enough to offset reduced app engagement; the impact is not yet established.
  • Avoid making a direct trade based solely on potential pressure to Alphabet (GOOGL/GOOG), Meta (META), or Snap (SNAP): agents could disrupt attention-driven advertising, but these platforms may adapt, and no financial impact or timeframe was provided.
Detailed Analysis

Instinct (Private Company)

  • Instinct is an early-stage personal AI assistant company. Its founder said the product is invite-only, growing about 10% day over day, and has more than $1 billion in annual transaction volume, with roughly 50% tied to travel.
  • The founder described a recent financing round of about $1 billion at an approximately $10 billion valuation, with Sequoia, Benchmark, and Coatue among the investors. These are figures stated in the interview, not independently verified.
  • The proposed business model is to offer users a free service and earn a take rate from merchants whose products or services the agent helps sell. The founder suggested that the rate could vary by industry and distribution value; no settled rate or profitability was disclosed.
  • The founder framed AI assistants as a possible new interface for travel, shopping, scheduling, and other online tasks. That could shift value toward services that fulfill transactions and away from businesses that rely heavily on users spending time in apps.

Takeaways

  • Instinct represents a private-market AI-agent opportunity, not a publicly traded stock. The growth and transaction figures are ambitious, but the company’s economics, long-term retention, and ability to sustain growth were not established in the discussion.
  • The opportunity depends on agents becoming a widely used way to discover and buy services. Investors should distinguish that broad AI-agent thesis from the prospects of any one startup.
  • The founder specifically flagged compute costs and supply lead times as major challenges: demand may grow faster than infrastructure can be brought online, while buying too much capacity too early could be costly.

AI Agents and Compute Infrastructure

  • The discussion described personal agents that can act across email, calendars, travel, shopping, and other services, potentially performing tasks proactively rather than waiting for prompts.
  • The founder expects these agents to require substantially more compute than earlier AI applications because they may work in the background throughout the day. He said the workload could eventually require orders of magnitude more compute than people currently expect, but did not give a specific estimate.
  • The interview portrayed the AI-agent market as highly competitive, with large incumbents able to distribute products to very large existing audiences and startups relying more on product quality and word of mouth.

Takeaways

  • The conversation supports an investment theme around AI infrastructure and compute capacity, but it does not name specific publicly traded chip or cloud companies or provide a valuation or price target.
  • The potential demand upside comes with an explicit risk: infrastructure lead times and the cost of overbuilding could make capacity planning difficult for fast-growing AI businesses.
  • Treat claims about future compute demand as a thesis to investigate, not as proof that every AI infrastructure investment will benefit equally.

Attention-Driven Digital Platforms — Alphabet (GOOGL/GOOG), Meta (META), and Snap (SNAP)

  • The founder argued that businesses earning much of their revenue from user attention, advertising, or time spent in an app could face pressure if agents reduce the need to browse or scroll.
  • Google, Instagram, and Snapchat were named as examples of major consumer platforms that can influence user behavior through advertising. Instagram is owned by Meta; Snapchat is operated by Snap.
  • The discussion also suggested that agents could reduce users’ time in social apps by handling tasks directly. The interview did not quantify how much revenue these platforms might lose or describe specific changes to their business models.

Takeaways

  • The interview raises a potential headwind for businesses especially dependent on attention and advertising, if users shift more activity to AI agents.
  • This is not necessarily a straightforward bearish case: the transcript offers no estimate of the financial impact, and existing platforms may adapt or integrate agent features.
  • Investors can use the distinction raised in the discussion—revenue from user attention versus revenue from delivering an underlying service—as a lens for assessing companies’ exposure to agent-driven changes.

Digital Commerce, Travel, and Transportation — Amazon (AMZN), Shopify (SHOP), Uber (UBER), Lyft (LYFT), and DoorDash (DASH)

  • The founder described agents as potentially changing how customers interact with marketplaces and service providers:
    • Amazon was discussed as a platform that earns revenue from both transactions and activity on its marketplace, including upselling.
    • Shopify was cited as an example of a platform earning a take rate for providing merchant services.
    • Uber, Lyft, and DoorDash were used to illustrate how agents might place orders or arrange rides with less effort from the user.
  • The founder suggested that lower friction might increase transaction volume, even if users spend less time in the companies’ apps. For example, an agent could arrange a ride around a calendar event or reorder a meal without the user navigating an app.
  • Travel was presented as an especially active use case: Instinct’s founder said about half of the platform’s transaction volume was travel. He also said some boutique hotels may offer commissions of up to 30%, while noting that rates vary and that this was not a proposed universal take rate.

Takeaways

  • The discussion suggests a mixed outlook for commerce and service platforms: agents could reduce app engagement while potentially increasing completed orders and bookings.
  • For marketplaces, travel providers, delivery companies, and rideshare platforms, the key question is whether an agent becomes a new distribution partner, a competitor, or both.
  • The founder described collaboration and small-scale experiments as a possible path for established businesses. The transcript does not establish which companies will gain or lose financially from that transition.

Payments — Visa (V), Mastercard (MA), American Express (AXP), and Stripe (Private)

  • The founder characterized payment networks and processors as valuable parts of the transaction stack, but said Instinct would be more focused on earning revenue for distributing merchants’ services than on replacing payment infrastructure.
  • Visa, Mastercard, American Express, and Stripe were mentioned in the context of payment rails and processing. Stripe is private.
  • The proposed agent model would be free for users, with merchants paying for access to distribution. The founder compared this concept with existing platform take rates, but did not specify a finalized rate for Instinct.

Takeaways

  • The interview presented payment infrastructure as a potential partner or supporting layer, rather than the main target of an AI agent’s monetization strategy.
  • The more significant competitive question may be which platform controls customer discovery and purchase decisions—not necessarily which company processes the payment.
  • No specific payment-company investment recommendation, revenue forecast, or transaction-volume estimate was given.

Investment Risks and Uncertainties

  • Compute capacity: The founder said compute supply has long lead times, and buying too much capacity ahead of demand could be expensive.
  • Security and privacy: Agents may access sensitive information such as email, calendars, and credit cards. The founder described protective systems, but also acknowledged that early product versions lacked some safeguards later added.
  • Agent errors: The interview specifically mentioned the risk of hallucinations or malicious content influencing an agent’s actions.
  • Business-model uncertainty: The proposed merchant take rate is not settled, and the founder said the appropriate level depends on the distribution value delivered.
  • Competitive and adoption risk: Startups may grow through referrals, while large platforms already have substantial distribution. The interview did not establish which advantage will prove more important.
  • Disclosure limits: The transcript provides no public-company price targets, investment timelines, or specific buy or sell recommendations.
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Video Description
Some invites to Instinct for our listeners: https://app.instinct.com/invite?t=patrick-oshaughnessy Patrick O'Shaughnessy interviews Noah Shinn, CEO of Instinct, the viral AI personal assistant taking the tech world by storm. Noah reveals the inner workings of Instinct, an app-less agent that users interact with via text, voice, and email to autonomously handle everything from booking complex travel itineraries to making dinner reservations. They discuss Instinct's explosive 10% day-over-day growth, the massive compute challenges of proactive AI, and how building deep user trust allows agents to securely manage credit cards and personal data. Noah also shares his vision for an "Instinct to Instinct" network and a future where autonomous agents rewrite the internet's business model, replacing traditional apps with zero-friction, everyday intelligence. #AI #ArtificialIntelligence #AIAgents #NoahShinn #InvestLikeTheBest #TechStartup #PersonalAssistant #VentureCapital #MachineLearning #FutureOfTech Timestamp: 0:00 Instinct and the race for personal AI 4:11 What people are using AI agents for 15:07 Rethinking travel, reservations, and the internet 22:43 Trust, privacy, and personal data 27:50 The business model behind Instinct 38:04 How existing businesses will adapt 47:55 Designing a personal assistant people love 53:15 Growth, compute, and competing with Big Tech 1:11:44 What’s next for Instinct and personal AI Presented by Ramp: https://ramp.com/invest Sponsored by Vanta, WorkOS, Rogo, and Ridgeline: https://www.vanta.com/invest https://workos.com/ https://rogo.ai/invest https://www.ridgelineapps.com/ ****** Patrick O'Shaughnessy is the CEO of Positive Sum. All opinions expressed by Patrick and podcast guests are solely their own and do not reflect the opinion of Positive Sum. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Clients of Positive Sum may maintain positions in the securities discussed in this podcast. To learn more, visit psum.vc
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