Understanding liquidity, attention and narratives is essential as a builder to not kill yourself You can have the best branding in the world, be the most transparent founder, execute perfectly. If you're not where at least one of these three is flowing, you'll feel like the worst founder alive. On the other hand, sit at the intersection of all three and you'll feel like a genius watching your token's price action, even though very little of it has anything to do with what you actually do or build.