
The upcoming Pump.fun token sale on July 12th is a high-conviction opportunity, with analysts believing its $4 billion valuation could be a floor price. Strong institutional demand from ETFs like IBIT and corporate treasuries is expected to push Bitcoin (BTC) to new all-time highs in the near future. Ethereum (ETH) is viewed as a short-term momentum trade, with catalysts like new ETFs potentially driving the price back towards $4,000. Any price weakness in Solana (SOL) related to the Pump.fun launch is considered a buying opportunity, as the event is a net positive for the ecosystem. For leveraged exposure to Bitcoin, consider treasury stocks like MicroStrategy (MSTR), which benefit from an aggressive accumulation strategy.

By Blockworks
Empire features interviews with top crypto founders to get the real stories that aren’t shared elsewhere. Empire is your look behind the curtain of the crypto industry. We release two episodes per week: guest interviews on Monday and a weekly roundup on Friday.