Fomo Co-Founders on Building the Social Network for Finance
Fomo Co-Founders on Building the Social Network for Finance
3 hours agoEmpireBlockworks
Podcast1 hr 14 min
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Investors should prioritize exposure to Hyperliquid (HYPE), as it has emerged as the dominant infrastructure layer for high-volume consumer trading apps like FOMO. For retail traders seeking transparency, the FOMO app offers a "social discovery" model that allows you to verify a trader’s actual on-chain performance and entry points before manually following their strategy. Consider shifting focus from traditional equities to Crypto-based Pre-IPO Perps, which currently provide the only viable price discovery and access to high-growth private companies like SpaceX. Monitor the "Crypto Consumer" sector for apps that use blockchain as invisible background rails, as these platforms are positioned to disrupt high-fee incumbents like Robinhood by offering lower trading costs (5-50 bps). Over a three-year horizon, favor Crypto assets over Stocks, as the former is viewed at a growth "local minimum" while equities face potential over-leverage risks from AI expectations.

Detailed Analysis

FOMO (Social Trading App)

FOMO is a consumer-facing trading application built on crypto rails, recently valued at $550 million following a $75 million funding round. The platform integrates a social layer with multi-chain trading, aiming to be the "social network for finance."

  • Core Philosophy: The founders describe the app as a mix of Instagram (UX), Twitter (information/theses), and Robinhood (trading).
  • User Base: Approximately 700,000 lifetime users, with roughly 30% (210,000) having funded accounts.
  • Asset Access: Unlike Robinhood (which has ~150 crypto assets), FOMO offers access to tens of millions of long-tail assets across chains like Solana, Base, BNB, and Ethereum.
  • Infrastructure:
    • Non-Custodial: Users maintain full custody of their wallets (utilizing Privy for embedded wallets).
    • Perpetuals (Perps): Recently launched via an integration with Hyperliquid.
    • Gasless Experience: The app sponsors gas fees and priority fees to simplify the "normie" experience.
  • Revenue Model:
    • Long-tail Spot: 50 basis points (bps).
    • Majors (BTC, ETH, SOL): 5 bps (significantly lower than Robinhood Crypto's ~85 bps).
    • Perps: 5 bps.

Takeaways

  • Social-First Alpha: The platform’s value proposition is "transparency." Unlike traditional social media where traders can hide losses, FOMO's on-chain integration allows users to see a trader's actual performance, average hold times, and specific entry points.
  • The "Anti-Copy Trade" Stance: Actionable for users to note: FOMO intentionally avoids automatic copy trading to prevent market manipulation and "dumping" on followers. Instead, it focuses on "social discovery" where users manually follow the theses of top traders.
  • Expansion into Traditional Assets: The founders anticipate that as equities and real-world assets (RWAs) become tokenized, FOMO will serve as a primary gateway for retail to trade them on-chain.

Hyperliquid (HYPE)

Mentioned as the primary infrastructure provider for FOMO’s perpetual trading features.

  • Performance: FOMO is currently one of the top "builders" on Hyperliquid, often ranking between #2 and #6 in terms of volume/revenue generation for the protocol.
  • Integration: The founders praised the ease of building on Hyperliquid, noting the entire integration took only two and a half weeks.

Takeaways

  • Infrastructure Dominance: Hyperliquid is emerging as a preferred backend for consumer-facing trading apps, suggesting a strong "moat" in the decentralized perpetual exchange (DEX) space.

Investment Themes & Sectors

Consumer Crypto vs. Crypto Consumer

  • The founders argue that "Consumer Crypto" (apps built only for the existing ~100k crypto natives) is too small.
  • Insight: The real opportunity lies in "Crypto Consumer"—apps that use crypto as invisible background infrastructure (rails) to provide better financial services to the general public.

The "Media-to-Product" Pipeline

  • FOMO is aggressively building an internal media arm (sponsoring 8-9 content creators/podcasts).
  • Insight: In the future, successful financial apps will likely own their distribution. By owning the media, they lower their Customer Acquisition Cost (CAC) and build a "moat" through a proprietary social graph that centralized exchanges (CEXs) like Coinbase or Binance cannot easily replicate.

Tokenized Equities & Pre-IPO Perps

  • The discussion highlighted a shift where companies (like SpaceX) stay private longer.
  • Insight: Crypto-based "Pre-IPO Perps" are becoming the only way for retail investors to access price discovery for high-growth private companies before they hit the public markets.

Crypto vs. Stocks (3-Year Outlook)

  • Sentiment: Bullish on Crypto over Stocks.
  • Reasoning: Stocks are perceived as potentially over-leveraged on AI expectations, while crypto is seen as being at a "local minimum" with significant room for growth as financial rails move on-chain.

Risk Factors

  • Cyclicality: Trading apps are highly dependent on market volatility. The founders raised $75M specifically to survive potential multi-year bear markets.
  • Regulatory Uncertainty: While the app is currently non-custodial to mitigate risk, future features like "FOMO Gold" or yield products will require navigating evolving US and global regulations.
  • Execution Risk: Building a "ranked feed" (similar to TikTok/Twitter) for financial data is technically difficult and essential for the app's long-term retention.
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Episode Description
What happens when crypto finally builds a trading experience for everyone, not just crypto natives? This week, Jason sits down with fomo co-founders Paul and Se to discuss why consumer crypto has struggled, how fomo is approaching onchain trading differently, and why they believe social finance is the next major platform. They explore building for mainstream users, the future of tokenized assets, product design tradeoffs, creator-driven distribution, and why transparent onchain data could redefine how investors discover ideas. Enjoy! TIMESTAMPS: 00:00 Intro 03:35 Why Consumer Crypto Keeps Failing 09:32 Selling The Social Finance Vision 15:57 From Niche App To Breakout 22:22 How Fomo Acquires Users 27:57 Building The Social Trading Layer 34:44 Fees, Perps, And Onchain Competition 43:37 Expanding Beyond Trading Fees 49:12 Funding Growth Through Market Cycles 53:14 Robinhood, X, And Copy Trading 58:00 Media And Frictionless Onboarding 01:04:03 The Everything Trading App 01:09:00 Crypto, Tokens, And Going Public FOLLOW GUESTS › Se – https://x.com/seyong › Paul – https://x.com/paulerlanger › fomo – https://x.com/fomo FOLLOW THE SHOW › Empire – https://x.com/theempirepod › Jason – https://x.com/jasonyanowitz › Telegram –https://t.me/+CaCYvTOB4Eg1OWJh › Blockworks – https://x.com/Blockworks EVENTS › Join us at Digital Asset Summit 2026 Asia October 7th & Digital Asset 2026 London November 10-11th https://blockworks.com/events DISCLAIMER Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only. Any views expressed are opinions, not financial advice. Hosts and guests may hold positions in the companies, funds, or projects discussed.
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Empire features interviews with top crypto founders to get the real stories that aren’t shared elsewhere. Empire is your look behind the curtain of the crypto industry. We release two episodes per week: guest interviews on Monday and a weekly roundup on Friday.