The Google Trends Glitch Nobody's Talking About
The Google Trends Glitch Nobody's Talking About
253 days agoDumb Money LiveDumb Money
Podcast43 min 22 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

NVIDIA (NVDA) is considered a foundational "must-own" stock for the AI theme, but be cautious of short-term volatility around earnings due to risks involving sales to China. A key opportunity may exist in Lululemon (LULU), as strong social media interest in its new scuba waffle knit product could lead to a positive earnings surprise this fall. For Apple (AAPL), the most significant long-term catalyst is the rumored foldable iPhone expected next year, which could trigger a major upgrade cycle. The primary investment thesis for Palantir (PLTR) has already played out, so investors should not chase past performance and instead look for new catalysts. Finally, monitor news on Google (GOOGL) for a potential short trade if reports confirm that AI is artificially inflating its ad revenue.

Detailed Analysis

Google (GOOGL)

  • The primary discussion revolves around a potential issue where AI tools like ChatGPT are programmatically using Google Search, leading to artificially inflated search traffic data.
  • This has caused anomalies in Google Trends, a key tool the speakers have used for 18 years. They now consider the tool "unusable" and unreliable for investment research.
  • The concern is that this inflated traffic might also be affecting Google's search revenue, as AI-generated queries could be clicking on ads without any human user or intent to purchase. This would be a major issue for advertisers.
  • One speaker took a small short position on GOOGL based on this thesis, believing that if this news became public, it would be "catastrophic" for the stock.
  • He exited the short position after news of a potential partnership between Google and Apple was announced, as that became the more dominant and positive story for the stock.
  • The speakers noted that after a tweet thread about this issue went viral, some of the anomalous Google Trends charts they highlighted mysteriously "normalized," which they found suspicious.

Takeaways

  • Major Risk Factor: The core risk is the lack of transparency from Google about whether AI-generated traffic is inflating its search and ad revenue numbers. If this is confirmed and becomes a mainstream story, it could cause a significant drop in the stock price.
  • "Fast Trade" Opportunity: Investors should monitor the news for any reports or investigations into Google's ad traffic quality. The speakers view this as a potential "fast trade" opportunity to short the stock if credible negative information surfaces.
  • Data Unreliability: Investors who use Google Trends for their own research should be extremely cautious. The data may be skewed and should not be trusted as a primary indicator until Google addresses the issue.
  • Current Sentiment: Despite the underlying risk, the sentiment is currently driven by other positive news, such as the potential Apple partnership. The short-term risk thesis did not play out.

Lululemon (LULU)

  • The speakers were initially very bullish on Lululemon because Google Trends data showed "all-time highs" for many of its product categories during the summer.
  • Due to the discovery of the unreliability of Google Trends data, they have become more cautious and reduced the size of their long position.
  • However, other data points (like web traffic and credit card data) still look "marginally better" than the market anticipates.
  • A new product line, the "scuba waffle knit," is showing extremely strong organic interest on TikTok. Videos about the product are getting 10x the average view traffic, and user comments are "obsessed" with it.
  • This new outfit costs $300, and the speakers believe it will sell out as soon as the weather turns cooler.

Takeaways

  • Cautiously Bullish: The investment thesis is still bullish, but with less conviction than before. The trade is no longer based on Google Trends but on other data and a specific product catalyst.
  • Key Product to Watch: The scuba waffle knit line is a major potential catalyst for the fall season. Strong sales of this high-priced item could lead to a positive earnings surprise.
  • Social Media as an Indicator: The strong performance of the new product on TikTok is a prime example of using social media analysis to identify trending products before they show up in earnings reports.

NVIDIA (NVDA)

  • NVIDIA is described as the company that defines the AI movement and a "must-own" stock during the "industrial revolution of AI."
  • The speaker was planning to be heavily levered (using call options) going into the upcoming earnings report but has become more cautious.
  • The caution stems from uncertainty regarding China. There are concerns that the Chinese government may be pressuring its domestic companies to stop buying NVIDIA chips. The information on this is currently "conflicted."
  • The speaker is still long NVIDIA and holds a large position, but has reduced the amount of leverage (call options) due to this short-term uncertainty.

Takeaways

  • Core Long-Term Holding: NVIDIA is viewed as a foundational company for any portfolio focused on the AI theme.
  • Short-Term Risk: The primary risk for the upcoming earnings report is geopolitical. A cautious outlook from management regarding future sales to China could negatively impact the stock, even if the current quarter's earnings are strong.
  • High Expectations: It is very difficult to know what investors are expecting from NVIDIA's earnings. The stock could fall even on good news if it doesn't exceed the market's very high expectations.

Palantir (PLTR)

  • The speakers detailed a highly successful "social arb" trade where they went "all in levered" on PLTR a year ago, resulting in a 6x gain.
  • They have now sold approximately 85% of that massive position.
  • The reason for selling is not because they are bearish on the company, but because their investment thesis is now widely known and understood by the market. The "information edge" they had is gone.
  • They still believe Palantir is an "insanely incredible" company and that it could go up much more, but future gains will have to come from new, different catalysts.
  • One speaker noted that while the "trade is over," his "long-term hold is still in effect," highlighting a difference between a short-term trade and a long-term investment.

Takeaways

  • The "Easy Money" May Be Gone: The massive run-up in PLTR was driven by the market discovering and appreciating its role in AI. That initial discovery phase is now over.
  • Not a Bearish Signal: The decision to sell was based on a specific trading strategy ("social arbitrage") and does not mean the company's fundamentals have weakened.
  • Look for New Catalysts: New investors should not buy PLTR based on the old thesis that drove the past year's gains. Future performance will depend on new developments and continued execution that the market is not yet fully pricing in.

Apple (AAPL)

  • The discussion around Apple focused on its future product pipeline and the potential for a new "upgrade cycle."
  • The upcoming iPhone Air is viewed negatively. The speakers believe sacrificing battery life and camera quality for a thin design is a poor trade-off that consumers will not like.
  • The more exciting product is the rumored foldable iPhone, expected next year. This is seen as a major innovation that could finally give consumers a compelling reason to upgrade after years of incremental changes.
  • This foldable phone could trigger a "huge upgrade cycle" for Apple.

Takeaways

  • Short-Term Catalyst is Weak: The upcoming iPhone announcement (featuring the "Air" model) is not seen as a strong positive catalyst for the stock.
  • Long-Term Bullish Catalyst: The real opportunity for investors is the potential launch of a foldable iPhone next year. This is the key event to watch for, as it could significantly boost sales and drive the stock higher.
  • Patience Required: The most significant potential catalyst for Apple is still a year or more away, suggesting a long-term investment horizon is needed to capture that upside.
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Episode Description
For nearly two decades we've relied on Google Trends as one of the most powerful tools for spotting alpha. But something changed. We dive into why the data looks broken, how AI-driven search may be skewing results, and what it means for investors. Plus: our latest takes on Lululemon, Palantir, Nvidia earnings, and Apple's upcoming iPhone lineup.
About Dumb Money Live
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Dumb Money Live

By Dumb Money

Dave Hanson, Chris Camillo and Jordan Mclain are Dumb Money. These longtime friends sold their tech startup, quit their day jobs, and decided to become full-time investors.