State of trenches is the kingpins of each company just focusing on selling shovels, soft shill things to drive volume to their lp They can’t outwardly shill one thing only else they pigeonhole themselves into only one point of success; if it fails they either have to pour money into it subtly or let the whole thing fail Whether they think or know that’s what the masses want is a diff story Curious to where things are in 2-4 months time