Both Own Liquor Stores. One Makes $300K. The Other Makes $2.1M. What Went Wrong?
Both Own Liquor Stores. One Makes $300K. The Other Makes $2.1M. What Went Wrong?
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Investors targeting small business acquisitions should acquire existing retail liquor stores with established cash flows rather than launching startups, committing to 3 to 5 years of hands-on management to secure operations. Within beverage retail, allocate capital toward high-margin allocated bourbons and exclusive private-label spirits to attract collector foot traffic and avoid price competition with big-box discounters. De-risk high-end inventory by implementing digital pre-order systems to capture guaranteed customer demand before purchasing expensive product allocations. Target deeply discounted distressed commercial real estate in secondary or rural markets to establish debt-free retail locations with captive local market dynamics. Prioritize firm gross margins and zero real estate debt over raw sales volume to ensure enterprise downside protection during broader consumer spending pullbacks.

Detailed Analysis

Retail Liquor Store Business (Small Business Investing)

  • Operating retail small businesses requires substantial hands-on involvement during the initial foundation phase rather than an immediate passive ownership model.
    • A startup liquor store generating $220,000 in annual sales experienced a $40,000 operational loss due to hands-off management, unauthorized expenses, delayed cash deposits, and lack of internal controls.
    • A mature, operator-managed store scaled to $2.1 million in annual gross revenue across a 2,200-square-foot footprint by investing five to seven years of active daily operations before delegating to general managers.
    • Credit card processing issues can severely impact liquidity; a hardware failure caused three weeks of unprocessed transactions totaling $20,000, which was held for 60 days by the processor due to chargeback risk.
    • Protecting gross margins through distributor price adjustments and avoiding race-to-the-bottom discounting is more critical to enterprise survival than strictly growing top-line sales.

Takeaways

  • Treat retail business acquisitions as active operational investments for the first 3 to 5 years, establishing clear Standard Operating Procedures (SOPs) and financial controls before hiring general managers.
  • Prioritize buying existing retail businesses with established sales histories and supplier relationships over starting from scratch to reduce early-stage product forecasting risks.

Allocated Bourbons & Private Label Spirits (Niche Retail Sector)

  • Premium allocated bourbons and custom barrel programs serve as margin-stabilizing assets in retail beverage operations amid broader industry declines in alcohol consumption.
    • Retailers can purchase dedicated single-barrel allocations from major distillers, yielding between 100 and 300 bottles per barrel that can only be purchased exclusively at that specific store.
    • Securing rare, limited-release bourbon allocations creates consistent foot traffic and brings in high-value collector clientele without competing on price against big-box discount warehouse stores.
    • Developing proprietary private-label spirits delivers higher gross profit margins compared to selling commoditized, nationally distributed liquor brands.
    • Capturing customer demand data via structured tools (such as Google Forms or digital management boards) enables targeted purchasing rather than over-leveraging capital on speculative inventory.

Takeaways

  • Implement specialty product lines and store-exclusive private-label offerings to insulate small retail operations from big-box warehouse price competition.
  • Establish a formal customer intake and reservation system to gauge demand and secure commitments before purchasing high-cost, limited-allocation inventory.

Distressed Small-Town Commercial Real Estate

  • Acquiring distressed mixed-use commercial properties at steep discounts creates low-risk environments to launch or host commercial operating businesses.
    • Purchasing a multi-unit commercial/residential property for $20,000 (reduced from an initial $90,000 asking price) provided a debt-free location to establish retail operations.
    • Operating in a rural town with a population of 3,500 provides local monopoly dynamics with minimal direct competition, though customer volume is constrained compared to suburban hubs.
    • Operating with zero real estate and inventory debt provides critical downside protection, enabling the business to sustain operational turnarounds without the threat of debt default.

Takeaways

  • Utilize deep purchase discounts on rural or secondary commercial real estate to eliminate leverage risk when incubating new retail businesses.
  • Account for municipal population ceilings and commuter traffic flow when projecting long-term revenue potential for brick-and-mortar retail locations.
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Episode Description
In this episode, Ashley Kehr and Tim Delaney share their very different experiences owning and operating liquor stores, from starting a business during COVID to buying an existing store and dealing with the realities of employees, cash flow, inventory, suppliers, and day-to-day management. They break down what it takes to build a profitable liquor store, how to source rare bourbon and whiskey, why standard operating procedures are critical, and the costly lessons that can come from poor financial oversight and business management.  Whether you’re interested in buying a small business, starting a liquor store, entrepreneurship, retail business, or building passive income, Ashley and Tim offer practical lessons on turning a small retail business into a more scalable and profitable operation. To go beyond the podcast: Interested in a Flat Fee Financial Planner? Go to biggerpocketsmoney.com/fipro Get 50% Off Your First Year of Monarch by using code ‘Pockets’: https://www.monarch.com/pockets Connect with Ashley Kehr:  Social: https://www.instagram.com/wealthfromrentals/ Website: https://www.ashleykehr.com/ Real Estate Rookie: https://www.youtube.com/c/RealEstateRookie Connect with Tim Delaney: Business Buying for Financial Independence: https://open.spotify.com/show/2kBagDg0jmHwOmPJggAnGH?si=525c0e8e64dd4136 We believe financial independence is attainable for anyone no matter when or where you’re starting. Let’s get your financial house in order! Learn more about your ad choices. Visit megaphone.fm/adchoices
About BiggerPockets Money Podcast
BiggerPockets Money Podcast

BiggerPockets Money Podcast

By BiggerPockets

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