Figma IPO: Undervalued Compared to Rival Adobe? The UX/UI Design Stock Behind The World's Best Apps
Figma IPO: Undervalued Compared to Rival Adobe? The UX/UI Design Stock Behind The World's Best Apps
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

The upcoming Figma IPO presents a compelling investment as it is rapidly winning the design software market from its rival, Adobe. Consider buying into the IPO, which is expected to price between $25 and $28 per share, backed by 46% year-over-year revenue growth and a strong 132% net dollar retention rate. The company's "sticky" platform and elite customer base suggest a durable competitive advantage over the much slower-growing Adobe (ADBE). Given its strong fundamentals, Figma appears attractively valued compared to peers in the software sector. There is also potential for the stock to be initially mispriced by the market, creating an opportunity for significant upside similar to the recent Circle IPO.

Detailed Analysis

Figma (Pre-IPO)

  • Figma is presented as a "blockbuster" IPO candidate and the "arch nemesis" of Adobe. The speaker believes Figma is winning the battle for the design software market.
  • Business Model: A cloud-based, collaborative platform for user experience (UX) and user interface (UI) design.
    • It operates on a subscription model, charging a monthly price per team member (seat-based).
    • It's used by a wide range of professionals, including designers, developers, marketers, and product managers. Notably, two-thirds of its users are non-designers.
  • Impressive Customer Base: Figma is used to design some of the world's most popular apps.
    • Clients include Netflix, Uber, DoorDash, Duolingo, Stripe, Airbnb, Google Maps, MercadoLibre, and Robinhood.
    • Adoption is widespread in large corporations: 95% of Fortune 500 companies and 78% of the Forbes Cloud 100 use Figma.
  • Financials & Growth Metrics:
    • IPO Price Range: Expected to be between $25 and $28 per share.
    • IPO Valuation: An implied market cap of $16 billion.
    • Revenue Growth: 46% year-over-year. The speaker forecasts 40% forward growth.
    • Net Dollar Retention Rate: 132%. This means existing customers increased their spending by 32% year-over-year, a very strong indicator of a "sticky" product and successful upselling.
    • Profitability: The speaker uses an estimated 28% adjusted free cash flow margin.
    • Rule of 40: Figma scores a 68 (40% growth + 28% margin), which is considered "excellent" for a Software-as-a-Service (SaaS) company.
  • Competitive Advantage:
    • The platform is described as "sticky" due to network effects, including a marketplace with over 10,000 plugins and widgets.
    • The speaker believes Figma is capturing market share from Adobe, stating its market share is 40% in the design software industry.
    • The total addressable market (TAM) is estimated at $33 billion, giving Figma a huge runway for growth from its current ~$900 million revenue run rate.

Takeaways

  • The Figma IPO is presented as a compelling investment opportunity, especially when compared to its primary competitor, Adobe.
  • The company's valuation appears attractive given its high growth rate, strong margins, and dominant position with elite tech companies. The speaker notes its valuation is "on the lower end of the range" for the SaaS sector.
  • There is a "wild card" potential for the stock to be mispriced by Wall Street, similar to the recent Circle IPO. If the market re-evaluates Figma to a higher multiple typical for high-growth SaaS companies, there could be significant upside post-IPO.
  • While IPOs are inherently risky, the speaker is bullish on the risk/reward profile for Figma due to its strong fundamentals and competitive positioning.

Adobe (ADBE)

  • Adobe is positioned as the legacy incumbent facing a major challenge from Figma. The speaker's sentiment is bearish on Adobe in the context of this competition.
  • Financials & Growth:
    • Revenue: $22 billion.
    • Growth Rate: 9% (based on analyst consensus). This is significantly slower than Figma's 40%+ growth.
    • Gross Margin: 89%, which is very high and similar to Figma's.
  • Comparison to Figma:
    • While a profitable, mature company, Adobe is growing 4 to 5 times slower than Figma.
    • On a growth-adjusted basis, the speaker concludes that Figma is "nearly twice as cheap" as Adobe.
    • The speaker believes Adobe is losing the "tale of two stocks" and that Figma will "keep winning."

Takeaways

  • Investors should view Adobe with caution due to the intense competitive pressure from Figma, which is rapidly gaining market share.
  • While Adobe is a much larger and more profitable company today, its slow growth rate makes its valuation appear less attractive compared to its faster-growing rival.
  • The narrative suggests that the future of design software belongs to Figma, potentially capping Adobe's long-term growth prospects in this key segment.

Circle (Recent IPO)

  • Circle is mentioned as a recent example of a successful, "mispriced" IPO.
  • Post-IPO Performance: The stock achieved a 2.5x to 3x return in approximately one month after its initial offering.
  • Relevance: The speaker uses Circle's success to argue that the market for new IPOs might be heating up and that Wall Street can undervalue strong companies, creating an opportunity for investors.

Takeaways

  • Circle's strong post-IPO performance serves as an encouraging sign for the upcoming Figma IPO.
  • It highlights the potential for significant returns if an IPO is well-received by the market, especially if the initial pricing is conservative. This is presented as the "wild card" scenario that could lead to a rapid increase in Figma's stock price after it goes public.
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Video Description
Join Patreon for Exclusive Perks: https://www.patreon.com/btdenominator Beat The Denominator is a channel whose goal is to Beat the dollar's inflation (i.e., beat the denominator), and today, I analyze whether Figma and the upcoming Figma IPO Initial Public Offering (FIG stock) is a possible candidate stock for me to add to my portfolio. Does FIGMA IPO stock grow fast enough? How does it compare to the competition, such as Adobe (ADBE stock). What do they do? No Financial Advice!! As always, this video is NOT investment advice, and none of the contents should be construed as such. I do not make short-term or long-term price predictions for any stock investment, and all words spoken in this video are for entertainment purposes ONLY.
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