Cloudflare Needs 100M TPS from Crypto to Fix the Internet | CEO Matthew Prince
Cloudflare Needs 100M TPS from Crypto to Fix the Internet | CEO Matthew Prince
2 hours agoBankless
Podcast5 hr 3 min
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Cloudflare (NET) is a high-conviction infrastructure play as it positions itself as the "immune system" for the 20% of web traffic it manages, specifically targeting the surge in AI bot traffic expected by 2027. Investors should monitor Coinbase (COIN) and its Base network as they collaborate on the X402 protocol to enable micro-payments for AI agents, bypassing traditional high-fee rails like Visa. There is a massive "screaming need" for high-performance Layer 1 or Layer 2 blockchains capable of scaling to 100 million transactions per second to support this new agentic economy. Reddit (RDDT) and Substack represent top-tier opportunities in the "unique data" sector, as their proprietary content commands premium licensing fees from AI labs looking to bridge the data gap with Google (GOOGL). Conversely, avoid generic ad-supported media companies, as AI "answer engines" like ChatGPT and Perplexity are rapidly cannibalizing the traditional click-and-ad revenue model.

Detailed Analysis

Cloudflare (NET)

• Cloudflare is a $70 billion infrastructure company that sits between the internet and roughly 20% of the world's websites. • CEO Matthew Prince identifies a massive shift in internet traffic: AI bot/agentic traffic is projected to exceed human traffic by the first half of 2027. • The company is positioning itself as the "immune system" of the internet, protecting against cyber threats while simultaneously developing tools to help creators manage how AI models "strip mine" their content. • Cloudflare is actively seeking a blockchain/stablecoin solution capable of handling 100 million transactions per second (TPS) to facilitate micro-payments for content.

Takeaways

Infrastructure Play: Cloudflare is a primary beneficiary of the AI boom, as 80% of major AI companies and labs are already customers. • Business Model Pivot: The traditional ad-based internet model is "decaying" because AI agents do not click ads. Cloudflare is moving toward a "pay-per-crawl" or micro-payment infrastructure. • Strategic Moat: By controlling the "Ice Wall" (security layer), Cloudflare can create the "scarcity" required for a functioning market where AI companies must pay for high-quality data.


Stablecoins & Micro-payments (X402)

• The 402 "Payment Required" protocol is being revived as an open standard (X402) in collaboration with Coinbase and the Linux Foundation. • The goal is to allow AI agents to pay fractions of a cent to access specific articles or data points, replacing the "all-or-nothing" subscription model. • Matthew Prince explicitly stated that traditional rails like Visa are unusable due to high transaction fees (e.g., 30-cent initiation fees).

Takeaways

The Scaling Gap: Prince issued a direct challenge to the crypto industry, stating that current "high-speed" blockchains (handling 1M–2M TPS) are still two to three orders of magnitude too slow for the internet's total monetizable traffic. • Investment Opportunity: There is a massive "screaming need" for a Layer 1 or Layer 2 solution that can handle 10M to 100M TPS with near-zero fees. • Stablecoin Dominance: The discussion reinforces the thesis that stablecoins (USDC, PYUSD, etc.) are the only viable "internet native" money for the agentic economy.


AI & Content Creation Sector

• AI "Answer Engines" (ChatGPT, Perplexity, Claude) are disrupting the "Search Engine" model. While Google links drive traffic, AI answers "strip mine" the data without sending traffic back to the source. • Local News & Niche Data: Hyper-local content (like the Park Record) is becoming more valuable than generic national news because it provides unique "grounding" data that AI models cannot easily replicate or scrape from other sources.

Takeaways

Bullish on Unique Data: Companies or platforms with proprietary, non-commoditized data (e.g., Reddit, Substack, local media) have high leverage in licensing deals with AI labs. • Bearish on Generic Ad-Supported Media: Websites that rely on "rage-bait" and high-volume, low-quality traffic are at extreme risk as AI agents bypass their ad-heavy interfaces. • The "Spotify" for Knowledge: The future of content may look like a "knowledge pool" where AI companies pay into a fund that distributes royalties to creators based on how often their data is used to answer queries.


Mentioned Platforms & Tickers

Coinbase (COIN): Mentioned as a key partner in the X402 standard and for its Base L2 network. • Google (GOOGL): Viewed as the "incumbent" with a massive data advantage, but one that is currently being challenged by the shift from search to answers. • Meta (META) & TikTok: Cited as the peak of the "attention/rage economy" which may be disrupted by unbiased AI agents. • Substack: Identified as a potential leader in the new subscription/agent-aware content era. • Reddit (RDDT): Highlighted as a success story for high-value data licensing (getting more per "token" than the New York Times).

Takeaways

The "Catch Google" Trade: AI startups (OpenAI, Anthropic, XAI) are willing to pay to close the data gap with Google. Any platform that helps these companies "catch" Google's 27-year head start in data collection is an investment opportunity. • Trust as a Premium: As AI agents become more prevalent, "trustworthy" and "unbiased" agents will likely command high subscription fees (estimated at $1,000+/year), while ad-supported agents will be relegated to the "low-end" of the market.

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Episode Description
The internet is about to be flooded by machines, and Matthew Prince thinks the old business model is not ready. The Cloudflare co-founder and CEO joins Bankless to explain why AI agent traffic could overtake human traffic by 2027, how crawlers are changing the economics of content, why ads and subscriptions may not survive in their current form, and how x402, stablecoins, and pay-per-crawl could create a new payment layer for the web. --- 📣SPOTIFY PREMIUM RSS FEED | USE CODE: SPOTIFY24 https://bankless.cc/spotify-premium --- BANKLESS SPONSOR TOOLS: 🔮POLYMARKET | #1 PREDICTION MARKET https://bankless.cc/polymarket-podcast 🟦 COINBASE ONE | MEMBER MONTH https://bankless.cc/coinbase-one 🧭OKX | TRADE, EARN, PAY to OKX | 120M+ USERS WORLDWIDE https://app.okx.com/join/USBANKLESS 🦊 METAMASK | DOWNLOAD NOW https://go.metamask.io/BL-Pod-Download 🌐BRIX | EMERGING MARKET YIELD https://bankless.cc/brix 🎯THE DEFI REPORT | ONCHAIN INSIGHTS https://thedefireport.io/bankless --- TIMESTAMPS 0:00 Intro 1:18 When AI Bot Traffic Overtakes Humans 4:19 What Cloudflare Actually Does 10:40 Life on the Internet’s “Ice Wall” 13:33 The Internet’s Business Model Problem 17:43 Google, Traffic, and the Attention Economy 24:56 AI Agents and the End of Ads 28:47 Why Faster Answers Can Still Hurt Creators 33:26 AI Companies as the Next YouTube or Netflix 38:18 Creating Scarcity for Content Markets 41:52 Content Independence Day 45:24 Should AI Agents Count as Human Users? 51:37 The Risks of Subscription-Only AI 57:24 A Golden Age of Content Creation? 1:01:46 Pay-Per-Crawl and x402 1:04:34 Why Stablecoins Matter 1:07:56 The Cloudflare Stablecoin Question 1:14:18 The Final Form of the Internet 1:17:40 The Park Record and Local Journalism 1:22:16 The Centralization Risk 1:27:12 Advice for Content Creators --- RESOURCES Matthew Prince https://x.com/eastdakota --- Not financial or tax advice. See our investment disclosures here: https://www.bankless.com/disclosures
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