OpenAI plans to share revenue with rights holders for user-generated video content, indicating a potential new monetization model for creators and intellectual property owners. This development suggests a shift towards rewarding original content within AI-generated media, which could impact the valuation of IP-related assets and creator platforms. However, the quoted tweet questions the necessity of blockchain for this, implying that $IP (presumably a crypto token related to intellectual property) may not be directly relevant to OpenAI's strategy.