Palantir (PLTR) and Zeta Global (ZETA) have announced a strategic partnership to rearchitect Zeta’s Data Cloud on the Palantir Foundry platform to build AI infrastructure for enterprise marketing. The collaboration aims to integrate governed enterprise data with AI decisioning to enable "agentic marketing" and real-time execution. Zeta projects that this partnership could generate over $100 million in annual revenue in the coming years.