The Top 100 Most Used AI Apps in 2025
The Top 100 Most Used AI Apps in 2025
Podcast25 min 54 sec
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Google (GOOGL) is a key investment as its multi-pronged AI strategy shows significant user adoption in its Gemini chatbot and developer tools. Investors should also consider Meta (META), which is beginning to make a significant impact with its own AI products and should not be counted out. The Chinese AI market is a major global force, with domestic champions like Alibaba (BABA) benefiting from a protected and rapidly growing market. When evaluating other opportunities, focus on AI companies that build strong user experiences and network effects, as many top performers succeed without creating their own foundational models. Finally, keep an eye on the emerging Productivity & Prosumer Tools sector, which is expected to grow rapidly as AI models become more accurate.

Detailed Analysis

Google (GOOGL)

  • Google's AI products have had a "big six months," with four unique properties making the web list for the first time.
  • Gemini is a strong competitor to ChatGPT.
    • It ranked #2 on the web list, right behind ChatGPT.
    • It has about 10% of ChatGPT's web traffic but is much closer on mobile, with about half of ChatGPT's mobile app traffic, driven largely by Android users.
  • AI Studio, Google's developer sandbox for testing models, surprisingly debuted in the top 10. This indicates strong interest from the engineering and developer community.
  • Notebook LM ranked at #13, showing surprisingly durable traffic that has been flat or increasing monthly, suggesting it has found a loyal user base for academic or research-oriented tasks.
  • Google Labs, the consumer-facing sandbox, ranked #39.
    • Its traffic spiked 15% in the month the new video model VO3 was released, suggesting new model releases can be significant drivers of user engagement.

Takeaways

  • Google's multi-pronged AI strategy is gaining significant user adoption, not just with its flagship chatbot Gemini, but also with specialized tools for developers (AI Studio) and consumers (Google Labs).
  • The strong mobile performance of Gemini relative to its web traffic suggests Google is effectively leveraging its Android ecosystem to distribute its AI products.
  • Investors should watch for new model releases from Google (like VO3) as key catalysts for user growth and engagement across its AI platforms. The success of developer-facing tools like AI Studio is a leading indicator of ecosystem health and future application development on Google's models.

Chinese AI Companies

  • Chinese AI companies are showing up in three distinct ways: products for the Chinese domestic market, products built for a global audience, and products used both in China and abroad.
  • Domestic Champions: Due to regulations banning products like ChatGPT in China, a strong domestic market has emerged.
    • Quark (from Alibaba), Daobao (from ByteDance), and Kimi (from Moonshot AI) all ranked in the top 20 on the web list, demonstrating significant usage within China's large population.
  • Global Exporters: Many Chinese startups are developing AI for the rest of the world, particularly in the image and video generation space.
    • Products like DeepSeek, Hilo, and Kling are gaining traction globally.
    • These models are often distributed through US-based platforms like CREA or HEDRA, meaning their influence is wider than direct traffic to their own sites might suggest.
  • Global Hybrids: Some companies are succeeding both at home and abroad.
    • Manus is a prime example, with its top three markets being Brazil, the U.S., and China. The company recently announced a $90 million annualized revenue run rate.

Takeaways

  • The Chinese AI market is not isolated; it's a major force both domestically and globally. The ban on Western AI has created a powerful, self-sustaining ecosystem for companies like Alibaba and ByteDance.
  • Investors should pay attention to the rapid innovation coming from China, especially in creative tools (image and video), as these companies are successfully competing on a global scale.
  • The success of companies like Manus highlights the potential for Chinese AI firms to capture significant market share in emerging markets like Brazil, in addition to established ones like the U.S.

Vibe Coding Sector

  • "Vibe Coding" is a new, high-growth category that allows users to build websites and applications with natural language.
  • Lovable and Replit both made the top 50 web list.
  • This sector is showing remarkable financial performance and user loyalty.
    • Lovable recently announced $100 million in ARR (Annualized Recurring Revenue).
    • Leading vibe coding platforms are seeing 100% or greater revenue retention in the first three months after a user signs up. This is exceptionally strong for a consumer/prosumer product and suggests users are upgrading their plans, not canceling them.
  • An interesting observation is that traffic to the creation platforms (Lovable, Replit) is much higher than traffic to the websites being built with them. This could mean users are building personal software for themselves or are using custom domains, masking the full reach of these platforms.

Takeaways

  • Vibe Coding is an explosive new category in AI, turning the complex task of software development into a consumer-friendly activity.
  • The extremely high revenue retention figures suggest these platforms have found a strong product-market fit, likely with "prosumers" or small businesses who find continuous value and are willing to pay more over time.
  • This trend represents a potential paradigm shift in software creation, empowering a new wave of creators and entrepreneurs. While the companies mentioned are private, this sector is a key area to watch for future investment opportunities.

AI All-Stars (Consistent Performers)

  • The podcast identified 14 "AI All-Stars" – companies that have appeared on every version of the Top 100 list over the past two years, indicating durability and a strong market position.
  • Key All-Stars Include:
    • General Assistants: ChatGPT, Perplexity, Poe
    • Companionship: Character AI
    • Creative Tools: Midjourney (images), ElevenLabs (voice), Veed (video)
    • Productivity: Quillbot, Gamma
    • Model Hosting/Community: Hugging Face, Civit AI
  • More than half of these "all-stars" are not building their own foundational models but are instead using other companies' models (via API or open source). This highlights the importance of user interface (UI) and product experience in building a sustainable business.
  • Several of these companies, like Hugging Face, Civit AI, and ElevenLabs, are demonstrating strong network effects. The more users contribute models, datasets, or voices, the more valuable the platform becomes for everyone, creating a defensible moat.

Takeaways

  • Longevity in the AI space is possible. The "AI All-Stars" represent companies that have built durable products, not just temporary novelties.
  • A company does not need to spend billions on training proprietary models to succeed. A superior product experience, workflow, or community can be just as, if not more, important.
  • Investors should look for AI companies that are building true network effects (e.g., community-driven content libraries) as these are signs of a more defensible, long-term business model.

Other Notable Players

  • Grok (X/Twitter):
    • Made a massive debut, ranking #4 on the web list and also appearing on the mobile list.
    • Its rapid growth is likely tied to its integration within the X (formerly Twitter) platform.
  • Meta AI (META):
    • Is beginning to "make a dent" on the web list with its standalone web product.

Takeaways

  • The AI assistant race is not over. New entrants like Grok can quickly capture significant market share, especially when they have a massive built-in distribution channel like X.
  • Legacy tech giants like Meta are still major contenders. While they may have been slower to launch standalone AI products, their vast resources and user bases mean they should not be counted out.

Future Investment Themes

  • Productivity & Prosumer Tools: This category is expected to "explode" as AI models become more reliable and accurate. Hallucinations are a major problem for use cases like financial modeling or creating presentations, but improving models (GPT-5, new Claude versions) will unlock this market.
    • Companies to watch: Manus, Perplexity Comet, GenSpark.
  • Verticalization of AI: The market is not winner-take-all. Users are beginning to use different AI tools for different, specialized tasks (e.g., Perplexity for search, ChatGPT for creative writing). This creates opportunities for many focused "vertical AI" products.
  • Emerging Categories: Several large consumer categories have yet to be fully disrupted by AI, representing future opportunities.
    • Ed Tech: Accuracy is key, so better models will enable more reliable educational tools.
    • Personal Finance: A huge mobile category with significant potential for AI-driven applications.
    • AI-Native Social: The first breakout AI-native social network has yet to emerge.
    • Health & Wellness: As models improve in handling sensitive and factual information (e.g., consumer health questions), reliable AI coaches, therapists, and wellness guides will become viable.
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Episode Description
What are real consumers actually doing with AI today? In this episode, a16z consumer investors Olivia Moore and Justine Moore break down the fifth edition of our Consumer AI 100, a biannual ranking of the most used AI-native web and mobile products across the globe.   Timecodes:   0:00 Introduction 1:45 New Companies & Trends 3:32 Companionship & Creative Tools 4:20 Big Tech on the List: Google’s Impact 6:24 Chinese AI Companies & Global Trends 10:19 Vibecoding: A New Trend 13:40 AI All-Stars: Consistent Top Performers 15:30 Network Effects & Product Experience 17:20 Enterprise Adoption & Prosumer Growth 19:40 Biggest Takeaways 21:09 Grok's debut 22:56 Future predictions 25:14 Closing & Audience Engagement   Resources: Read more about the Top Gen 100: http://a16z.com/100-gen-ai-apps-5/ Find Olivia on X: https://x.com/omooretweets Find Justine on X: https://x.com/venturetwins   Stay Updated:  Let us know what you think: https://ratethispodcast.com/a16z Find a16z on Twitter: https://twitter.com/a16z Find a16z on LinkedIn: https://www.linkedin.com/company/a16z Subscribe on your favorite podcast app: https://a16z.simplecast.com/ Follow our host: https://x.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
About a16z Podcast
a16z Podcast

a16z Podcast

By Andreessen Horowitz

The a16z Podcast discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This podcast is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit a16z.com for more details and to sign up for our newsletters and other content as well!