The 2025 Crypto Trends Report | Alana Levin
The 2025 Crypto Trends Report | Alana Levin
159 days ago0xResearchBlockworks
Podcast1 hr
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Note: AI-generated summary based on third-party content. Not financial advice. Read more.
Quick Insights

Consider investing in leading decentralized exchange protocols like Uniswap (UNI) and Jupiter (JUP) to gain exposure to their explosive growth in market share. A major upcoming trend is the proliferation of new stablecoins, making the interoperability infrastructure that connects them a key "picks and shovels" investment theme. Look for emerging opportunities in non-USD stablecoins and the development of on-chain foreign exchange (FX) markets, which represent a massive untapped area for growth. Treat Bitcoin (BTC) as a cyclical commodity and be aware of potential selling pressure from large funds, which could create headwinds despite strong ETF inflows. For long-term investments, prioritize crypto projects that generate tangible revenue, as fundamentals are expected to become increasingly important for valuation.

Detailed Analysis

Bitcoin (BTC)

  • Current Market Sentiment: The podcast opens by noting that BTC is in a downtrend.
  • Investment Profile: A guest suggests that long-term holding in crypto is more like a commodity boom than a traditional buy-and-hold equity strategy.
    • Bitcoin is described as a commodity because it does not have cash flows or generate revenue like a business.
    • Unlike the S&P 500, which can be held long-term with less worry, commodities like Bitcoin are known for being very cyclical and not going up in a straight line forever.
  • Inflation Hedge Narrative: The hosts question the "inflation hedge" narrative, pointing out that while gold is up, Bitcoin is not, which seems contradictory if they serve the same purpose.
  • Selling Pressure: A potential risk factor mentioned is selling from Digital Asset Treasuries (DATs).
    • The narrative of DATs being "indiscriminate buyers" is being challenged, as some are now becoming sellers.
    • Specifically, if a fund's shares trade below its Net Asset Value (NAV), it may become logical for them to sell Bitcoin to buy back shares. This represents a shift in market flows from buying to potential selling.
  • Institutional Adoption: The pace of adoption for Bitcoin ETFs is described as "really incredible," showing strong institutional and traditional investor interest.
  • Long-Term Thesis: In a future scenario where major global currencies become politicized, Bitcoin could emerge as the only non-political, non-sovereign global reserve asset.

Takeaways

  • Investors should view Bitcoin as a cyclical, commodity-like asset rather than a traditional stock, meaning it's prone to significant boom-and-bust cycles.
  • Be aware of potential selling pressure from large holders like Digital Asset Treasuries, which could impact price independently of broader market sentiment.
  • The performance of Bitcoin ETFs is a key metric to watch for gauging ongoing institutional demand.
  • The long-term bull case for Bitcoin as a global reserve asset is a high-level thesis that depends on major geopolitical and macroeconomic shifts.

Decentralized Exchanges (DEXs)

  • Market Share Growth: DEXs have seen explosive growth, gaining significant market share from Centralized Exchanges (CEXs).
    • From 2021 to early 2024, DEXs gained only 6 percentage points of market share.
    • In 2024, they gained 10 percentage points, and in the first half of 2025, they gained another 10 percentage points.
  • Primary Driver: This growth was primarily fueled by the explosion of new tokens (meme coins) that were only available to trade on-chain. DEXs served as a "gateway" for new users to get wallets and participate in the crypto ecosystem.
  • Innovation & Competition:
    • Solana: Praised for its user experience, with aggregators like Jupiter packaging multiple complex trading products (DCA, limit orders) into a single, easy-to-use interface.
    • EVM (Ethereum Virtual Machine): Innovation is focused more on back-end efficiency, such as Uniswap V4's improvements to latency and liquidity depth. While less visible to retail users, this is crucial for attracting institutional traders.
  • Future Trend: The line between CEXs and DEXs is blurring.
    • Coinbase is a leader in this trend, integrating DEX liquidity from its L2, Base, directly into its platform.
    • The future model may involve on-chain protocols providing the core infrastructure, with centralized companies building user-friendly front-ends for distribution.

Takeaways

  • The rapid growth of DEXs highlights a major shift in crypto trading. Investing in the leading DEX protocols and aggregators (Uniswap, Jupiter, etc.) is a way to gain exposure to this core infrastructure trend.
  • The "gateway" effect of meme coins demonstrates that the creation of new, on-chain-only assets is a powerful catalyst for DEX volume and user adoption.
  • Watch for further integration of DEXs by CEXs like Coinbase. This could drive significant volume to on-chain protocols while leveraging the distribution power of centralized platforms.
  • The competition between ecosystems like Solana and EVM is driving innovation. Investors should consider which model (user-friendly aggregation vs. back-end protocol efficiency) is likely to capture more value long-term.

Stablecoins (USDC, USDT, etc.)

  • Proliferation of "Branded Money": A major upcoming trend is that any company with dollar deposits will likely launch its own stablecoin (e.g., Cloudflare, Fiserv, Stripe, Citi).
    • This is compared to the Starbucks gift card model, where companies can earn yield on customer deposits, creating a new revenue line.
    • The cost and difficulty of creating a stablecoin and a wallet have dropped significantly, making it a "no-brainer" for companies with large distribution.
  • Fragmentation & Interoperability: This explosion of stablecoins will create massive liquidity fragmentation.
    • The key investment opportunity is in the interoperability networks that will allow seamless exchange between these different stablecoins, much like Visa connects different banks.
    • A project named M0 is mentioned as one company building a unified liquidity model to solve this.
  • How Stablecoins Win (Defensibility):
    1. Distribution: Having a massive, integrated payment network is key. Stripe is noted as a current front-runner.
    2. Liquidity Network Effects: Being the default base trading pair on exchanges and in DeFi protocols creates high switching costs. This is how Tether (USDT) and USDC have maintained their dominance.
  • Institutional "Kingmaking": A consortium of major financial institutions (like NASDAQ or CME) could create and "king make" their own stablecoin, choosing it as the standard for their markets rather than adopting an existing one like USDC or Tether.

Takeaways

  • The "picks and shovels" play for the coming stablecoin boom is in interoperability infrastructure. Look for projects building networks or exchanges that solve the problem of swapping between thousands of different branded stablecoins.
  • While new stablecoins will emerge, existing leaders like USDT and USDC have a strong moat due to their deep integration in trading markets. Their dominance is worth monitoring.
  • Pay attention to which companies with massive distribution (Stripe, Robinhood, major banks) launch stablecoins, as their user base could allow them to quickly gain significant market share.

Broader Crypto Market & Other Opportunities

  • Top-Heavy Market Structure: The crypto market is highly concentrated, with the top 10 assets consistently making up nearly 90% of the total market cap.
    • It is becoming increasingly difficult for new projects to break into this top tier due to the "Lindy effect" (longevity creating trust) and brand recognition of assets like Bitcoin and Ethereum.
    • This could change as the market matures and begins valuing assets based on fundamentals like revenue and earnings, similar to stocks.
  • Ethereum (ETH): The rate of accumulation for Ethereum ETFs was noted as being surprisingly slower than anticipated, which was attributed to ongoing challenges with institutional custody for non-Bitcoin assets.
  • Wallets (Phantom, Turnkey): Wallets are evolving from simple utilities into full-featured "destination apps" (Phantom on Solana is a key example). The next evolution is embedded wallets that create a single, shared pool of assets across multiple applications, which could solve major user friction points.
  • Non-USD Stablecoins: This is highlighted as a huge startup opportunity.
    • The primary incentive for users to hold a non-USD stablecoin (e.g., a Mexican Peso stablecoin) would be access to high local yield (e.g., from tokenized government bonds).
    • Once liquidity is established, this enables the creation of highly efficient on-chain foreign exchange (FX) markets, a massive untapped opportunity.

Takeaways

  • When investing outside the top 10 assets, look for projects with real business models that generate revenue, as this may be the key differentiator for future winners.
  • The development of institutional-grade custody solutions for assets beyond Bitcoin is a critical catalyst for broader institutional adoption of assets like Ethereum.
  • The evolution of wallets into integrated platforms and the development of embedded wallet technology are key infrastructure trends to watch.
  • The most exciting "blue ocean" opportunity mentioned for startups is in non-USD stablecoins and the subsequent creation of on-chain FX markets. This is a niche but potentially massive future market.
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Episode Description
This week, we went live with Alana Levin from Variant Fund to discuss Variant’s 2025 Crypto Trends Report, regulatory progress, stablecoin proliferation, DEX growth, wallet UX evolution, the future of global digital currencies, and more. Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Resources The 2025 Crypto Trends Report: https://x.com/AlanaDLevin/status/1990804860027965727?s=20 -- Follow Blockworks Research: https://x.com/blockworksres Follow Variant Fund: https://x.com/variantfund Follow Alana: https://x.com/AlanaDLevin Follow Danny: https://x.com/defi_kay_ Follow Boccaccio: https://x.com/salveboccaccio -- Katana directs chain revenue back to DeFi users for consistently higher yields. It starts with VaultBridge, which turns bridged assets into yield streams that back a perpetually funded real yield, boosting rewards for DeFi users. Katana is pioneering Productive TVL, assets actually being used in DeFi and reinforces this with Chain-owned Liquidity, permanent liquidity the chain controls. Stop sleeping on your bags: https://app.katana.network/?utm_source=BW-Pod -- Uniswap’s Trading API offers plug-and-play access to deep onchain and off-chain liquidity, delivering enterprise-grade crypto trading without the complexity - from one of the most trusted teams in DeFi.  Click to get started with seamless, scalable access to Uniswap’s powerful onchain trading infrastructure. https://hub.uniswap.org/?utm_source=blockworks&utm_medium=podcast&utm_campaign=ww_web_bw_awa_trading-api_20251117_podcast_clicks -- Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- Timestamps: (0:00) Introduction (2:11) Market Outlook (8:31) The 2025 Crypto Trends Report (12:42) Overview of Variant Fund (15:35) Katana Ad (16:05) Potential Regulatory Risk (18:14) Crypto's Top Assets (22:24) New Crypto Assets (24:40) DEX Market Share Growth (31:14) Katana Ad (31:46) Improving Wallet UX (35:47) Stablecoin Fragmentation (46:28) Uniswap Ad (47:14) Productizing Stablecoins (52:57) Stablecoins Impact on USD Dominance (58:27) Closing Comments -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Danny, and our guests may hold positions in the companies, funds, or projects discussed.
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