Identified as a potential contrarian investment after being down 38% over five years. It is part of the 'unloved booze stocks' sector which may offer a bargain despite industry headwinds.

Stock is down 38% over the last five years and is highlighted as a potential bargain opportunity for contrarian investors as part of the 'unloved booze stocks' theme.

Faces a major class-action lawsuit alleging its premium tequila brands, Casamigos and Don Julio, contain non-agave alcohol, posing a significant legal, brand, and financial risk to the company.

The stock is down significantly as part of a sector-wide bearish trend driven by the structural shift of younger generations drinking less alcohol, which poses a long-term headwind.

A 'short' position is proposed, reflecting a potential decline in demand for alcohol as consumers shift to health and wellness.