Defensive play that provides modest pops followed by slow declines; trade, don't hold.

A consumer staples stock down 36% due to a combination of tariff impacts and consumer pullback.

Stock is down nearly 40% from its 2022 peak, used as evidence that consumers are cutting back spending even on essentials, indicating a breakdown in the 'real economy'.

CEO noted that consumers are 'under stress,' indicating potential headwinds for the company.